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ANALOGIESFOR INSPIRATION
GENERATEFRESHIDEASINSPIREDBYLOOKINGAT THE TOPICTHROUGHA
DIFFERENT,YETFAMILIAR LENS
1
WHEN NEEDED RATIONALE
ANALOGIES FOR INSPIRATION
Changes the lens to bring the subject
into a new, yet familiar context
Is provocative, makes odd jumps, and
entertains ideas that seem patently
wrong
Uses lateral thinking (right brain) to
generate ideas, takes a holiday from
logical thinking with its sequential
steps
I am in need of
fresh ideas
I want to jump-
start inspiration
2
ESSENCE POINTERS
ANALOGIES FOR INSPIRATION
Source of Inspiration: M.Michalko: Tinkertoys (2006); Edward de Bono: Lateral Thinking (1990)
Consider the Creative Question you want new
ideas for
reduce noise when bullet-train speeds out of tunnel
Think of a different, familiar context where a
similar Creative Question has successfully
been tackled (e.g. sports, nature, hobby, work)
An engineer who is also a bird-watcher realizes that a
kingfisher bird breaks the water surface without creating a
ripple
Explore this analogy for the elements that
made it successful
1: water surface breaks without creating a ripple; 2. beak
moves at high speed into water; 3. kingfisher bird has long,
sharp beak
Apply these success elements to your Creative
Question for fresh ideas, discuss and capture
all ideas
1: wall of compressed air builds up at end of tunnel; 2. train
punctuates the wall with high speed; 3. trains nose could be
Generate fresh
ideas inspired by
looking at the
topic through a
different, yet
familiar lens
3

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Analogies for inspiration

  • 1. ANALOGIESFOR INSPIRATION GENERATEFRESHIDEASINSPIREDBYLOOKINGAT THE TOPICTHROUGHA DIFFERENT,YETFAMILIAR LENS 1
  • 2. WHEN NEEDED RATIONALE ANALOGIES FOR INSPIRATION Changes the lens to bring the subject into a new, yet familiar context Is provocative, makes odd jumps, and entertains ideas that seem patently wrong Uses lateral thinking (right brain) to generate ideas, takes a holiday from logical thinking with its sequential steps I am in need of fresh ideas I want to jump- start inspiration 2
  • 3. ESSENCE POINTERS ANALOGIES FOR INSPIRATION Source of Inspiration: M.Michalko: Tinkertoys (2006); Edward de Bono: Lateral Thinking (1990) Consider the Creative Question you want new ideas for reduce noise when bullet-train speeds out of tunnel Think of a different, familiar context where a similar Creative Question has successfully been tackled (e.g. sports, nature, hobby, work) An engineer who is also a bird-watcher realizes that a kingfisher bird breaks the water surface without creating a ripple Explore this analogy for the elements that made it successful 1: water surface breaks without creating a ripple; 2. beak moves at high speed into water; 3. kingfisher bird has long, sharp beak Apply these success elements to your Creative Question for fresh ideas, discuss and capture all ideas 1: wall of compressed air builds up at end of tunnel; 2. train punctuates the wall with high speed; 3. trains nose could be Generate fresh ideas inspired by looking at the topic through a different, yet familiar lens 3