This document discusses using analogies to generate fresh ideas and inspiration. It recommends considering a creative question and then thinking of a familiar context where a similar question has been successfully addressed, such as in sports, nature, hobbies or work. An example is provided of an engineer realizing that a kingfisher bird breaks the water surface without creating ripples. Elements that made this successful, such as the beak shape and speed, are then applied to the original creative question to spark new ideas. The document encourages lateral or non-logical thinking through analogies to jumpstart inspiration.
2. WHEN NEEDED RATIONALE
ANALOGIES FOR INSPIRATION
Changes the lens to bring the subject
into a new, yet familiar context
Is provocative, makes odd jumps, and
entertains ideas that seem patently
wrong
Uses lateral thinking (right brain) to
generate ideas, takes a holiday from
logical thinking with its sequential
steps
I am in need of
fresh ideas
I want to jump-
start inspiration
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3. ESSENCE POINTERS
ANALOGIES FOR INSPIRATION
Source of Inspiration: M.Michalko: Tinkertoys (2006); Edward de Bono: Lateral Thinking (1990)
Consider the Creative Question you want new
ideas for
reduce noise when bullet-train speeds out of tunnel
Think of a different, familiar context where a
similar Creative Question has successfully
been tackled (e.g. sports, nature, hobby, work)
An engineer who is also a bird-watcher realizes that a
kingfisher bird breaks the water surface without creating a
ripple
Explore this analogy for the elements that
made it successful
1: water surface breaks without creating a ripple; 2. beak
moves at high speed into water; 3. kingfisher bird has long,
sharp beak
Apply these success elements to your Creative
Question for fresh ideas, discuss and capture
all ideas
1: wall of compressed air builds up at end of tunnel; 2. train
punctuates the wall with high speed; 3. trains nose could be
Generate fresh
ideas inspired by
looking at the
topic through a
different, yet
familiar lens
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