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Greater Pittsburgh Area, PA United States

Marketing Manager at Distributor Service Incorporated

Retail

Cutting my teeth on traditional advertising and marketing techniques such as print ads, radio, press releases, collateral material, direct mail and well-written news copy, I've made the transition to a hybrid digital marketer. I combine journalistic and promotional writing, digital design artistry, e-mail campaigns, pay-per-click advertising and technical website-building with SEO skills. Now that the world has evolved into content-driven digital marketing, outbound marketing basics remain the same. Produce compelling material, direct it at a specific target market and convince the recipients that the content is relevant to their needs.