Cutting my teeth on traditional advertising and marketing techniques such as print ads, radio, press releases, collateral material, direct mail and well-written news copy, I've made the transition to a hybrid digital marketer. I combine journalistic and promotional writing, digital design artistry, e-mail campaigns, pay-per-click advertising and technical website-building with SEO skills.
Now that the world has evolved into content-driven digital marketing, outbound marketing basics remain the same. Produce compelling material, direct it at a specific target market and convince the recipients that the content is relevant to their needs.
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