2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Real time Speech and Music Classification by Large Audio Feature Space Extrac...chachodoumba
油
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Flocculation in Natural and Engineered Environmental Systems 1st Edition Stev...amalaleddes3
油
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Fiber Optics Technican s Manual 2nd Edition Jim Hayeselielifekpe
油
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)cirdifeyori
油
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Yugoslavia Socialism Development and Debt David A. Dykerleceiplik
油
Yugoslavia Socialism Development and Debt David A. Dyker
Yugoslavia Socialism Development and Debt David A. Dyker
Yugoslavia Socialism Development and Debt David A. Dyker
Labs on Chip: Principles, Design and Technology Eugenio Iannoneraqibifekoua
油
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manualbasnetirasel
油
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Clinician s Guide to Engaging Parents in their Children s Education 1st Editi...kilaneemrr
油
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Traversczovekhopue
油
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
CPT Professional 2024 1st Edition American Medical Associationfreadlizzye
油
CPT Professional 2024 1st Edition American Medical Association
CPT Professional 2024 1st Edition American Medical Association
CPT Professional 2024 1st Edition American Medical Association
International Relations 11th Edition Pevehouse Test Bankfekhrtixha82
油
International Relations 11th Edition Pevehouse Test Bank
International Relations 11th Edition Pevehouse Test Bank
International Relations 11th Edition Pevehouse Test Bank
Test Bank for Strategic Management Concepts 13th Edition Davideeinsebwr
油
Test Bank for Strategic Management Concepts 13th Edition David
Test Bank for Strategic Management Concepts 13th Edition David
Test Bank for Strategic Management Concepts 13th Edition David
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)olsonsafoo
油
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Andersoncrazydkortus
油
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinaresputtovalmot
油
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian R...busineantsov
油
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
R Data Analysis Cookbook 1st Edition Viswa Viswanathanmeritesisulu
油
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition...derdautleu
油
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Microbiology with diseases by body system 3rd ed Edition Robert W Baumansilinsaurute
油
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Real time Speech and Music Classification by Large Audio Feature Space Extrac...chachodoumba
油
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Real time Speech and Music Classification by Large Audio Feature Space Extraction 1st Edition Florian Eyben (Auth.)
Flocculation in Natural and Engineered Environmental Systems 1st Edition Stev...amalaleddes3
油
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Flocculation in Natural and Engineered Environmental Systems 1st Edition Steven N. Liss
Fiber Optics Technican s Manual 2nd Edition Jim Hayeselielifekpe
油
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Fiber Optics Technican s Manual 2nd Edition Jim Hayes
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)cirdifeyori
油
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Advances in Microbial Physiology 52 1st Edition Robert K. Poole (Eds.)
Yugoslavia Socialism Development and Debt David A. Dykerleceiplik
油
Yugoslavia Socialism Development and Debt David A. Dyker
Yugoslavia Socialism Development and Debt David A. Dyker
Yugoslavia Socialism Development and Debt David A. Dyker
Labs on Chip: Principles, Design and Technology Eugenio Iannoneraqibifekoua
油
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Labs on Chip: Principles, Design and Technology Eugenio Iannone
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manualbasnetirasel
油
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Genetics and Genomics for Nursing 1st Edition Kenner Solutions Manual
Clinician s Guide to Engaging Parents in their Children s Education 1st Editi...kilaneemrr
油
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
Clinician s Guide to Engaging Parents in their Children s Education 1st Edition Iheoma Iruka (Auth.)
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Traversczovekhopue
油
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
The New Bureaucracy Quality Assurance and Its Critics 1st Edition Max Travers
CPT Professional 2024 1st Edition American Medical Associationfreadlizzye
油
CPT Professional 2024 1st Edition American Medical Association
CPT Professional 2024 1st Edition American Medical Association
CPT Professional 2024 1st Edition American Medical Association
International Relations 11th Edition Pevehouse Test Bankfekhrtixha82
油
International Relations 11th Edition Pevehouse Test Bank
International Relations 11th Edition Pevehouse Test Bank
International Relations 11th Edition Pevehouse Test Bank
Test Bank for Strategic Management Concepts 13th Edition Davideeinsebwr
油
Test Bank for Strategic Management Concepts 13th Edition David
Test Bank for Strategic Management Concepts 13th Edition David
Test Bank for Strategic Management Concepts 13th Edition David
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)olsonsafoo
油
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Taxpayer Compliance Volume 1 An Agenda for Research Jeffrey A. Roth (Editor)
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Andersoncrazydkortus
油
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Eladio Dieste Innovation in Structural Art 1st Edition Stanford Anderson
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinaresputtovalmot
油
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Applied Linguistics Perspectives on CLIL 1st Edition Ana Llinares
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian R...busineantsov
油
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
Invisible in the Storm The Role of Mathematics in Understanding Weather Ian Roulstone
R Data Analysis Cookbook 1st Edition Viswa Viswanathanmeritesisulu
油
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
R Data Analysis Cookbook 1st Edition Viswa Viswanathan
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition...derdautleu
油
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Test Bank for Introduction to Corporate Finance What Companies Do 3rd Edition by Graham
Microbiology with diseases by body system 3rd ed Edition Robert W Baumansilinsaurute
油
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
Microbiology with diseases by body system 3rd ed Edition Robert W Bauman
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
2. Estetiikkaa t辰ll辰 kurssilla
torstai 10.1.13: Kauneus on katsojan silm辰ss辰?
Estetiikan perusk辰sitteit辰
tiistai 15.1.13: Miksi taide on taidetta?
Taiteenfilosofian kysymyksi辰
maanantai 21.1.13: Sill辰 silm辰ll辰 k辰velyretki
Kaupunkiestetiikkaa ja arkkitehtuuria
3. Viime kerran keskeiset kysymykset
Mit辰 on estetiikka?
Millainen on esteettinen el辰mys?
Esteettisen kokemuksen luonne
Mit辰 on kauneus?
Objektiivinen ja subjektiivinen k辰sitys
kauneudesta
Viime kerran diat saatavilla:
http://www.slideshare.net/TIIPAH/
4. Viime kerralta:
Ehdotuksia oppimisp辰iv辰kirjaan
Valitse jokin taideteos tai muu esteettinen objekti.
Testaa, miten esteettisen kokemuksen ehdot t辰yttyv辰t
siit辰 saamassasi el辰myksess辰.
Millainen arvo ja asema kauneudella on omassa
el辰m辰ss辰si?
Kenell辰 on mielest辰si hyv辰 esteettinen maku ja miksi?
Onko rumuudella esteettist辰 (tai muunlaista) arvoa?
Miten koulu kasvattaa esteettist辰 makua ja mihin
suuntaan?
7. Taiteen filosofian kysymyksi辰
Taiteen k辰sitteen ja funktion m辰辰rittely
Mik辰 on taidetta ja miksi?
Mik辰 on taiteen teht辰v辰?
Taidekritiikki
Miten taidetta tulkitaan ja arvotetaan?
Taiteen ontologia
Millainen olio on taideteos?
8. Mik辰 on taidetta?
Se, mik辰 on kaunista?
Se, mill辰 on esteettist辰 arvoa?
Se, mik辰 tuottaa esteettist辰 mielihyv辰辰?
Se, mit辰 taiteilijat tekev辰t?
Se, mik辰 on tehty ja tarkoitettu taiteeksi?
Se, mik辰 on esill辰 taidemuseossa?
Se, mill辰 on jokin erityinen taiteellinen
ominaisuus?
Se, mit辰 milloinkin taiteena pidet辰辰n?
9. Taiteen m辰辰rittely
Taide ymm辰rret辰辰n yleens辰 l辰ht旦kohtaisesti
ihmisen tuottamaksi
Kolme klassista k辰sityst辰 taiteen olemuksesta
Imitaatioteoria
Taide j辰ljittelee todellisuutta
Formalismi
Taideteos on taidetta
Emotionalismi
Taide on taiteilijan itseilmaisua
10. Imitaatioteoria: Taideteos esitt辰辰
todellisuutta
Antiikista per辰isin oleva n辰kemys taiteesta, joka
haastettiin kunnolla vasta 1800-luvulla
Taideteos j辰ljittelee ulkoista todellisuutta.
J辰ljittely eli imitaatio eli mimesis + kauneus
Mik辰 tahansa j辰ljittely ei ole taidetta: taide
on kauniin j辰ljittely辰.
Esim. veistos j辰ljittelee ihmist辰, n辰ytelm辰
j辰ljittelee ihmisen toimintaa
11. Formalismi: Taideteos on
taidetta
Formalistinen taideteoria pit辰辰 taidetta
itsen辰isen辰 ilmi旦n辰.
Taideteoksella ei ole itsens辰 ulkopuolelle
viittaavaa teht辰v辰辰. Taideteos viittaa vain
itseens辰.
Taideteoksilla on erityinen taiteellinen,
teosten muotoon liittyv辰 piirre,
merkitsev辰 muoto
12. Emotionalismi: Taideteos on
taiteilijan itseilmaisua
Taideteoksen ei tarvitse matkia ulkoista
todellisuutta.
Taiteen teht辰v辰 on ilmaista taiteilijan
sis辰isi辰 impulsseja ja tunteita.
Taitelija siirt辰辰 kokemansa tunteen
teokseen, jonka ansiosta my旦s muut
voivat kokea saman tunteen.
13. Pohdintaa
Pohdi seuraavia v辰itteit辰 ja keksi esimerkkej辰
puolesta ja/tai vastaan:
Taide j辰ljittelee todellisuutta.
Taide on kaunista.
Taideteoksilla on tietty taiteellinen
erityispiirre, joka erottaa ne ei-taiteesta.
Taide ilmaisee taiteilijan tunteita.
14. Muita ratkaisuehdotuksia taiteen
m辰辰rittelyn ongelmaan
Taiteen institutionaalinen teoria
Taidemaailma on instituutio, jonka piiriss辰
taiteilijat luovat teoksia ja jossa yleis旦ll辰 on
mahdollisuus kokea niit辰
Taiteen historiallinen m辰辰ritelm辰
Taide on aina jossakin suhteessa historialliseen
traditioon
Teorioiden taustalla ajatus, ett辰 taide m辰辰rittyy
sosiaalisesti yhteis旦n k辰yt辰nteiden kautta
Kenell辰 on valta m辰辰ritell辰 taidetta?
15. Onko koko kysymys taiteen
m辰辰ritelm辰st辰 mielet旦n?
Onko taiteella ylip辰辰t辰辰n olemusta, jonka
voisi m辰辰ritell辰?
Taide kehittyy jatkuvasti ja uudet
taidemuodot asettavat kysymyksen ja
ratkaisuehdotukset aina uuteen valoon.
Vaikka taidetta ei osaisi m辰辰ritell辰, sit辰 voi
yritt辰辰 tulkita ja arvottaa
16. Taidekritiikki: Tulkinta ja arvo
Tulkinnan kysymys:
Mit辰 taiteen tulkitseminen on?
Taideteokset vaativat tulkintaa, koska niiden
merkitys ei ilmene v辰litt旦m辰sti.
Taiteen arvottaminen:
Mik辰 on hyv辰辰 taidetta ja mik辰 huonoa?
17. Taiteen tulkinnasta
Objektivismi: Teoksella on tietty merkitys.
Jos k辰yt旦ss辰 on kaikki asianmukainen
informaatio, tulkinnassa p辰辰dyt辰辰n
yksimielisyyteen.
Relativismi: Tulkintojen moninaisuus
Teoksen merkitys ei ole mik辰辰n yksi ja pysyv辰
asia, vaan se on aikaan ja paikkaan sidottu.
辰rimm辰ist辰 relativismia kutsutaan
subjektivismiksi
18. Kysymyksi辰 tulkinnasta
Intention problematiikka
Mik辰 on taiteilijan intentio?
Onko sill辰 merkityst辰 taiteen tulkinnan
kannalta?
T辰ytyyk旦 taideteoksesta tehd辰 juuri oikea
tulkinta vai riitt辰辰k旦 todenn辰k旦isin?
Tulkinnan kontekstit
Kuka tulkitsee, miss辰 ja milloin?
Teoksen merkitys ja merkityksellisyys
19. Picasso Rannalla
Ray Bradbury
In a Season of Calm Weather
Novellikokoelmassa
A Medicine for Melancholy (1981)
Suomeksi teoksessa
Possu, joka halusi tulla sy旦dyksi
20. Pohdintaa: Taiteen arvo
Mit辰 annettavaa taiteella on hyv辰lle
el辰m辰lle? Mielihyv辰辰, nautintoa, henkist辰
ja moraalista kasvua?
Mit辰 hy旦ty辰 taiteesta on?
T辰ytyyk旦 taideteoksen kest辰辰 aikaa vai
voisiko taideteos olla lyhytaikainen ja
hetkellinen, jos sen tarkoituksena on
edist辰辰 hyv辰辰 el辰m辰辰?
21. Taideteos on erikoinen olio
Taideteos vaikuttaa olevan jollain tapaa erilainen
olio kuin muut arkiel辰m辰n esineet ja asiat
22. Pohdintaa
Ovatko n辰m辰 teokset fyysisilt辰 piirteilt辰辰n
ja olemassaolon tavaltaan samanlaisia?
Leonardo da Vincin Mona Lisa
Dostojevskin Rikos ja rangaistus
Keski-Suomen Alueoopperan esitt辰m辰
Naamiohuvit-ooppera
Ainutkertainen performanssiesitys
23. Taiteen ontologia
Miten taide on olemassa?
Millainen olio taideteos on?
Muutamia l辰hestymistapoja
Ontologiset statukset
Empirismi
24. Teoksen ontologinen status
Taideteokset voidaan jakaa kolmeen
luokkaan
Yksitt辰inen taideteos, joka on ainutlaatuinen
fyysinen objekti (esim. maalaus tai veistos)
Oleellisilta ominaisuuksiltaan monistettava
teos, josta voi olla olemassa monta fyysist辰
kopiota (esim. romaani)
Esitett辰v辰t teokset, joiden ominaisuudet
vaihtelevat esityksitt辰in (esim. teatteri- tai
musiikkiesitys)
25. Empirismi
Teoksessa olennaista ovat vain teoksen
v辰litt旦m辰sti havaittavat fyysiset
ominaisuudet
Ei ota huomioon sellaisia ei-havaittavia
piirteit辰, jotka tuntuvat kuitenkin olevan
oleellisia taideteoksen kannalta (esim.
teoksen syntyhistoria)
27. VERMEER
Niin kauan kuin tuo Rijksmuseumin
nainen
maalatussa hiljaisuudessa ja
keskittyneisyydess辰
kaataa p辰iv辰 p辰iv辰n j辰lkeen
maitoa kannusta ruukkuun
ei maailma ansaitse
maailmanloppua.
Wislawa Szymborska (1923-2012)
28. Ehdotuksia oppimisp辰iv辰kirjaan
Lue sanomalehdest辰 tms. arvostelu jostakin
teoksesta ja erittele, miten ja mill辰 perusteella
kriitikko teosta arvostelee.
Ovatko graffitit taidetta vai t旦hrimist辰?
Mit辰 taide merkitsee juuri sinulle?
Pohdi, miksi maku joskus muuttuu (teos, joka
tuntui todella vaikuttavalta, tuntuukin nyt
mit辰辰nsanomattomalta tai p辰invastoin).