An innovative executive with a passion for seeding, scaling and ultimately monetizing significant brand experiences.
Crafted the consumer strategy for early-stage startups as well as Fortune 500 entities for more than a decade leveraging a deep understanding of brand building, customer communications, product development, consumer experiences, digital solutions and operational management.
Specialties: Team Building, Product Positioning, Social Media, Lifecycle Marketing, Viral Acquisition, Subscription Models, Game Mechanics, Business Development, Mobile Experiences, Convergent Media, Creative Content, Data Analysis, Ad Products, Secondary Screen and Co-Viewing Applications
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