Oversee marketing for OSI Physical Therapy, chain of 8 physical therapy clinics.
• SEO/SEM oversight (both strategic and execution)
• Competitive analysis
• Lead generation / drive new patient growth
• Database management
• Processing / automation
• Website development / overhaul and redesign
• E-newsletter and Internet marketing campaigns
• Building online presence and drive website traffic
• Implement analytics
• Data driven reporting
• Content management strategy