The document summarizes the results of a survey on accredited certification. It found that the primary drivers for seeking certification were internal business improvement (47%) and customer requirements (32%), while the certification process was found to be manageable. The majority of respondents agreed that certification provided value, helped meet regulatory requirements, and was important for customers. Nearly all businesses considered accreditation of their certification to be highly important.
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Value of Accredited Certification
1. 10%
6%
TÃœV SÃœD GLOBAL STATE OF
ACCREDITED CERTIFICATION THE NUMBERS BEHIND
ACCREDITED CERTIFICATION
USAGE AND VALUE
Survey findings demonstrate accredited certification
is a manageable process with significant sales,
regulatory, and customer relationship benefits.
Craig Casillas,
TÃœV SÃœD America, Vice President, Management Services
DRIVER FOR SEEKING CERTIFICATION
CERTIFICATION PROCESS
BENEFITS OF CERTIFICATION
Internal and external desire to improve quality
Manageable process and outstanding value
Sales up, regulatory requirements met, and customers pleased
Internal
Business
Improvement
47%
Customer
Requirement
32%
Regulatory
Compliance
13%
Others
8%
ACCREDITATION VALUETIMING COMPLEXITY
Nearly an even split
between an average or
complex process.
71%
62% of responders
agree or strongly agree
the certification process
provided value for
the money.
62%
51% 80% 81%
REQUIREMENTS CUSTOMERS
81% indicated that
certification is important
to their customers.
SALESVALUE
www.tuv-sud-america.com/xxxTÃœV SÃœD
1%
7%
41% 41%
8%
Very
simple
Fairly
simple
Average Fairly
complex
Highly
complex
3%
33%
40%
Not
important
Average Fairly
important
84%
47% of respondents stated the primary driver was to improve internal business operations and processes.
32% reported their customers required it, while 13% stated it was to satisfy regulatory requirements. Other
reasons cited included using it as a marketing tool or to achieve a competitive advantage.
84% agreed or strongly
agreed the certification
process added value to
their organization.
80% stated achieving
certification helped meet
regulatory requirements. In
addition, 35% agreed and
46% strongly agreed this is
important to their customers.
The Accredited Certification Survey Report was conducted by The International Accreditation Forum (IAF) a global association of Accreditation Bodies, Certification Body Associations and other organizations involved in conformity assessment activities in a variety of fields including management systems, products, services and personnel. A total of 4,191
respondents completed the survey from 41 different economies. The majority of respondents (60%) have a responsibility for managing quality in their organization, however there was a large response from senior managers, purchasers, finance managers and marketing personnel. 86% of those who took part in the survey confirmed they hold the
responsibility for certification related activities.
Not Average Fairly Very Essential
important important important
Very Fairly Average Fairly Highly
simple simple complex complex
Nearly every business
considers it highly important
that their certification is
covered by accreditation.
71% found process met
expectations with only
7% precieving the
process too long.
51% confirmed
increase in sales as a
result of certification.