-designing ideas for displays or following pre¬designed plans
- creating special displays to promote a specific product or promotion
-drawing designs and plans by hand or computer
-deciding how to use space and lighting creatively
-creating branded visual merchandising packs to send to each branch of a store
-giving feedback to head office and buying teams
-setting up displays, dressing dummies, and arranging screens, fabric and posters
-hiring, borrowing or making props
-making sure that prices and other necessary details are visible
-coaching sales staff on how goods should be displayed
-taking down old displays.