As the Retention Marketing Manager with PsPrint, I am creating an expanded Retention Program for B2B sales by identifying different segments of clients, and creating various partnership programs with discounts, resources, and support that suit their individual needs. Part of my focus is the expansion of the Partnership Programs for Resellers, Nonprofits and Educational Entities, and in the foundation of this, I am conducting market research on competitors offerings, bench marking, and launching a loyalty program to help drive more sales. The goal is a collaborative development of multi-channel programs to convert new customers into repeat and loyal customers, maximize customer engagement/...
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