After doing MBA from University of Laverne (USA) in 1982 I joined corporate world and remained associated with NDFC, and National Fibers Limited as an Assistant Vice President and General Manager Planning, respectively. After working in the corporate environment for almost 20 years, I embarked towards teaching to fulfill the aspiration of sharing my experiences with students. From 1998 to 2005, I remained associated as an adjunct faculty with the leading business schools of Karachi. In 2005, I joined PAF-KIET as an Associate Professor and Head of the Department (HOD) of Marketing. During transition to teaching, I continued to enhance my educational qualifications by first completing M Phi...
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innovation and new productstheory of reasoned actionpersonal gratificationrelativism and ethics.collectivismstatus consumptiontheory of planned behaviorreligiosityindividualismperceived riskidealisminformative normative susceptibilitymaterialismvalue conscious
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