Experienced consumer retail and ecommerce marketing leader with hands-on demonstrated success in business and consumer channel and direct online marketing, segmentation and strategy development, and tactical campaign execution. Demonstrated success in obtaining multi-million dollar incremental growth through marketing and sales programs from concept to completion. Proven track record in creating successful go to market plans and communicating a clear value proposition to acquire, retain and grow customers. Extensive history in conducting quantitative analysis and establishing metrics to successfully identify and build new markets.
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