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As Thailand's No. 1 loyalty platform under Central Group, The 1 aims to provide the best experience for customers using insights derive from individual data on all types of lifestyles collect from the over 16 million members or about 25% of the population of Thailand. As a result, the report named The 1 Insight offering in-depth information on consumer interests and behaviors is made with the intention of being a marketing manual for marketing professionals to be able to tap into the latest trends, and, thus, create better consumer experiences.
