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What's with all the noise about Podcasts?!

Mark Carroll
Mark Carroll

Podcasts seem to be making a come back - but is it all hype or is it an untapped medium now coming to life a decade on from where it started.

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PODCASTS Are you listening? @THEMARKCARROLL !
What are they? Podcast noun noun: podcast; plural noun: podcasts A digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new instalments of which can be received by subscribers automatically. ! Thanks Google
SO WHAT HAVENT! THEY BEEN! AND GONE?
RESURGENCE 2013 Apple passed 1 billion podcast subscriptions! 2014 Apple estimates users to listen to 7 billion podcasts http://www.theguardian.com/technology/2014/nov/18/serial-podcast-itunes-apple-downloads-streams
WHY SO POPULAR?! Firstly, theyre easier than ever to get hold of. You used to have to download on a desktop and then sync your iPod to get hold of them. ! Now, you can subscribe on your iPhone and can be automatically downloaded to the phone as soon as a new episode is available.! When released in 2001 iPods were not connected devices yet they were very personal and utilised whilst on the move. Nowadays iPhones allow you to keep it personal and in the ears but also allows you to connect to other devices.
WHY SO POPULAR?! That connection is currently being held up as one of the reasons for growth - especially within cars! Newer cars are now all Bluetooth enabled and commuting can be filled with personalised long form content rather than settle for radio or music.
WHY SO POPULAR?! A wider range of topics and more acceptance to long form content.! Its not just about tech communities, or any other niche topics. ! Theres a wide range of Podcasts out there by celebrities and authoritative figures which can easily give fans access to their world.! Global access, no need to stick to local stations or channels.
WHY SO POPULAR?! Production is easier than ever. ! Your iPhone has everything you need in the palm of your hand. Not happy with Mic quality? thats fairly cheap and easy to solve too. ! Some shows are very well produced, but if the content and conversation is good enough - less bells and whistles are not needed. http://bossjockstudio.com Samson mic
WHY SO POPULAR?! Some podcasts have evolved out of the offering of a blogger - youre getting that deeper access to established authoritative opinion. ! In an age where were overloaded by information and certain formats can become repetitive - podcasts offer a new fresh perspective and not much more work for the publisher than whats involved in writing up a blog post or an interview. ! Blog posts, twitter and other formats are becoming cluttered with link bate and content that is there to drive SEO and popularity ranking rather than provide 100% value to audience. ! To do a podcast (especially a regular one) youve got to have a pretty good opinion and be able to talk about it authoritatively and genuinely - there are no short cuts. http://fourhourworkweek.com/podcast/
Podcast doesnt = iTunes? Podcasts might be mostly associated with iTunes and subscribing through the podcast store or housing them in your iTunes library. But more audio platforms have shown up and making it easy to publish and give access to your voice and opinion:
WHATS IN IT FOR ME? Well, lets look at the recent podcast phenom Serial - a great ongoing weekly story that is receiving over 1.5 million listeners an episode.! There was no telling it was going to be a smash hit but they had a sponsor in place with Mail Chimp from day one.! Mail Chimp and murder might not compliment each other, but if you can find the right podcast that relates to your product theres plenty of potential to reach a highly engaged and attentive audience. ! Audio production is much cheaper than video production and still open to great creativity - perhaps new opportunity that radio never got around to. ! Maybe well see a resurgence in jingles!! http://www.theguardian.com/tv-and-radio/2014/nov/26/serial-season-two-podcast-confirmed http://serialpodcast.org
WHAT TO DO?! Have a listen to some of the best out there.! Dont worry about length, go for quality of content - it could be 5 minutes or it could 150, just as long as its interesting and relevant.! Find your voice - youll probably hate how you sound the first few times, but youll get used to it.! Dont restrict yourself to iTunes, make it accessible and shareable through other channels.!
AND BRANDS? Despite how long it has been around it feels like a medium full of untapped potential for brands or media buyers! No need to produce, there will be plenty of complimentary podcasters out there looking for funding or sponsorship (worked for MailChimp).! Could we see a resurgence in the jingle? ! Where are people listening? If it is in the car - could a car brands produce content for commuting and making slow drives more enjoyable?
THANKS! ! @THEMARKCARROLL ! I would link you to my podcast but I dont have one

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What's with all the noise about Podcasts?!

  • 1. PODCASTS Are you listening? @THEMARKCARROLL !
  • 2. What are they? Podcast noun noun: podcast; plural noun: podcasts A digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new instalments of which can be received by subscribers automatically. ! Thanks Google
  • 3. SO WHAT HAVENT! THEY BEEN! AND GONE?
  • 4. RESURGENCE 2013 Apple passed 1 billion podcast subscriptions! 2014 Apple estimates users to listen to 7 billion podcasts http://www.theguardian.com/technology/2014/nov/18/serial-podcast-itunes-apple-downloads-streams
  • 5. WHY SO POPULAR?! Firstly, theyre easier than ever to get hold of. You used to have to download on a desktop and then sync your iPod to get hold of them. ! Now, you can subscribe on your iPhone and can be automatically downloaded to the phone as soon as a new episode is available.! When released in 2001 iPods were not connected devices yet they were very personal and utilised whilst on the move. Nowadays iPhones allow you to keep it personal and in the ears but also allows you to connect to other devices.
  • 6. WHY SO POPULAR?! That connection is currently being held up as one of the reasons for growth - especially within cars! Newer cars are now all Bluetooth enabled and commuting can be filled with personalised long form content rather than settle for radio or music.
  • 7. WHY SO POPULAR?! A wider range of topics and more acceptance to long form content.! Its not just about tech communities, or any other niche topics. ! Theres a wide range of Podcasts out there by celebrities and authoritative figures which can easily give fans access to their world.! Global access, no need to stick to local stations or channels.
  • 8. WHY SO POPULAR?! Production is easier than ever. ! Your iPhone has everything you need in the palm of your hand. Not happy with Mic quality? thats fairly cheap and easy to solve too. ! Some shows are very well produced, but if the content and conversation is good enough - less bells and whistles are not needed. http://bossjockstudio.com Samson mic
  • 9. WHY SO POPULAR?! Some podcasts have evolved out of the offering of a blogger - youre getting that deeper access to established authoritative opinion. ! In an age where were overloaded by information and certain formats can become repetitive - podcasts offer a new fresh perspective and not much more work for the publisher than whats involved in writing up a blog post or an interview. ! Blog posts, twitter and other formats are becoming cluttered with link bate and content that is there to drive SEO and popularity ranking rather than provide 100% value to audience. ! To do a podcast (especially a regular one) youve got to have a pretty good opinion and be able to talk about it authoritatively and genuinely - there are no short cuts. http://fourhourworkweek.com/podcast/
  • 10. Podcast doesnt = iTunes? Podcasts might be mostly associated with iTunes and subscribing through the podcast store or housing them in your iTunes library. But more audio platforms have shown up and making it easy to publish and give access to your voice and opinion:
  • 11. WHATS IN IT FOR ME? Well, lets look at the recent podcast phenom Serial - a great ongoing weekly story that is receiving over 1.5 million listeners an episode.! There was no telling it was going to be a smash hit but they had a sponsor in place with Mail Chimp from day one.! Mail Chimp and murder might not compliment each other, but if you can find the right podcast that relates to your product theres plenty of potential to reach a highly engaged and attentive audience. ! Audio production is much cheaper than video production and still open to great creativity - perhaps new opportunity that radio never got around to. ! Maybe well see a resurgence in jingles!! http://www.theguardian.com/tv-and-radio/2014/nov/26/serial-season-two-podcast-confirmed http://serialpodcast.org
  • 12. WHAT TO DO?! Have a listen to some of the best out there.! Dont worry about length, go for quality of content - it could be 5 minutes or it could 150, just as long as its interesting and relevant.! Find your voice - youll probably hate how you sound the first few times, but youll get used to it.! Dont restrict yourself to iTunes, make it accessible and shareable through other channels.!
  • 13. AND BRANDS? Despite how long it has been around it feels like a medium full of untapped potential for brands or media buyers! No need to produce, there will be plenty of complimentary podcasters out there looking for funding or sponsorship (worked for MailChimp).! Could we see a resurgence in the jingle? ! Where are people listening? If it is in the car - could a car brands produce content for commuting and making slow drives more enjoyable?
  • 14. THANKS! ! @THEMARKCARROLL ! I would link you to my podcast but I dont have one
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