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Etown Listener Profiles 2008

T
TheMarketMan

This is a power point presentation that I use when I meet with new clients to help them choose the right station to reach and attract the proper demographic for their business

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Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Country Listener Profile 44% 56% Professional and Related Occupations 12% Management, Business and Financial 10% Sales and Office 17% Natural Resources, Construction, Maintenance 9% Other 21% 15% High School or Less 38% Completed High School 29% Some College 18% Completed College or More 73% Own Home 45% have children at home Over $75,000 $50,000 $59,999 Median HHI: $52,000 $60,000 $74,999 Education A B C Marital Status
Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Hot Adult Contemporary Listener Profile 36% 64% Professional and Related Occupations 17% Management, Business and Financial 12% Sales and Office 26% Natural Resources, Construction, Maintenance 4% Other 20% 8% High School or Less 32% Completed High School 27% Some College 33% Completed College or More 64% Own Home 66% have children at home Over $75,000 $50,000 $59,999 Median HHI: $62,000 $60,000 $74,999 Education A B C Marital Status
Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Rock Listener Profile 55% 45% Professional and Related Occupations 18% Management, Business and Financial 12% Sales and Office 21% Natural Resources, Construction, Maintenance 9% Other 20% 8% High School or Less 26% Completed High School 34% Some College 32% Completed College or More 65% Own Home 48% have children at home Over $75,000 Education $50,000 $59,999 Median HHI: $70,000 $60,000 $74,999 A B C Marital Status
Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Sports Talk Listener Profile 81% 19% Professional and Related Occupations 19% Management, Business and Financial 18% Sales and Office 20% Natural Resources, Construction, Maintenance 8% Other 15% 5% High School or Less 21% Completed High School 26% Some College 48% Completed College or More 81% Own Home 44% have children at home Over $75,000 Education $50,000 $59,999 Median HHI: $80,000 $60,000 $74,999 A B C Marital Status

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Etown Listener Profiles 2008

  • 1. Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Country Listener Profile 44% 56% Professional and Related Occupations 12% Management, Business and Financial 10% Sales and Office 17% Natural Resources, Construction, Maintenance 9% Other 21% 15% High School or Less 38% Completed High School 29% Some College 18% Completed College or More 73% Own Home 45% have children at home Over $75,000 $50,000 $59,999 Median HHI: $52,000 $60,000 $74,999 Education A B C Marital Status
  • 2. Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Hot Adult Contemporary Listener Profile 36% 64% Professional and Related Occupations 17% Management, Business and Financial 12% Sales and Office 26% Natural Resources, Construction, Maintenance 4% Other 20% 8% High School or Less 32% Completed High School 27% Some College 33% Completed College or More 64% Own Home 66% have children at home Over $75,000 $50,000 $59,999 Median HHI: $62,000 $60,000 $74,999 Education A B C Marital Status
  • 3. Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Rock Listener Profile 55% 45% Professional and Related Occupations 18% Management, Business and Financial 12% Sales and Office 21% Natural Resources, Construction, Maintenance 9% Other 20% 8% High School or Less 26% Completed High School 34% Some College 32% Completed College or More 65% Own Home 48% have children at home Over $75,000 Education $50,000 $59,999 Median HHI: $70,000 $60,000 $74,999 A B C Marital Status
  • 4. Our Listeners Are Your Potential Customers! Demographic Breakout Gender Household Income Occupation Households with Children Home Ownership Less Than $20,000 $20,000- $29,999 $30,000 $39,999 $40,000 $49,999 Sports Talk Listener Profile 81% 19% Professional and Related Occupations 19% Management, Business and Financial 18% Sales and Office 20% Natural Resources, Construction, Maintenance 8% Other 15% 5% High School or Less 21% Completed High School 26% Some College 48% Completed College or More 81% Own Home 44% have children at home Over $75,000 Education $50,000 $59,999 Median HHI: $80,000 $60,000 $74,999 A B C Marital Status