Tellagence
•Download as PPTX, PDF•
1 like•618 views
The document discusses maximizing the consumption and engagement of content by identifying influencers who can spread brand messages through their networks, creating a chain reaction. It notes that this approach allows for efficient use of resources compared to traditional advertising methods. The source is a 2013 Nielsen report on global trust in advertising and brand messages.
Tellagence
- 8. Identify influencers who have the power to create a chain reaction of consumption, engagement and spread of your brand messages.
- 12. Source Global Trust in Advertising and Brand Messages Nielson - Sept 2013
- 13. Maximize the Consumption and Engagement of Your Content + Efficient Use of Your Resources
- 14. Matt Hixson : CEO matt@tellagence.com 503.898.0112