Part social anthropologist and part brand consultant, I am obsessed with the concept of self-organizing groups and how they influence our decisions.
As President of The Reason, I lead a company that uses the power of crowdsourcing to deliver consumer-driven innovation. I thrive at the intersection of social research, business strategy, and storytelling. When I'm not at The Reason, I moonlight down the road at UCLA, where I teach Integrated Marketing.
I'm also one of the authors of The Reason's blog - (www.the-reason.com/blog) - aimed at helping companies understand how to leverage the collective intelligence of their communities. The blog is updated with news, insights, and ideas about...
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