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process characteristics maslow鈥檚 need hierarchy theory direct marketing personal selling public relation sales promotion aida model deresgulation / re-regulation retail banking opportunities and challenges the 20 largest banks in the world top 15 core banking system vendors top banking software / vendors domestic strategic option cross border economies and synergies. mergers & acquisitions globalization financial inclusion commodity markets fdis & fiis private equity trends case study gold standard rules vs. discretion targets agenda credit card business retail liabilities recent trends marketing control letter of credit open account bill of exchange international pricing pricing methods non probability sampling types of data primary data observations interview the questionnaire method open v/s closed questions precaution in construction of questionnaire collection of secondary data processing & analysis of data data editing benefits of data editing data coding classification of data classification according the attributes classification on the basis of interval tabulation of data micro finance fiscal and monetary policy banking regulations research functions of management problems and precautions to the researchers research process problem definition literature review research design types of research design exploratory design descriptive research design concept of sample sampling characteristics of a good sample probability sampling types of tables international marketing evaluating sales force herzberg鈥檚 two factor theory sales force compensation training program selection process recruitment process salespersons determining the sales force size cost sales analysis quotas techniques the buying power index method market build-up method chain-ratio method market & sales potential goals follow up closing handling objections presentation preparation prospecting the buyer-seller dyad selling process quality roles objective logistic management distribution management sales management distribution strategies vertical / corporate / contractual / administered marketing channel distribution channel marketing channels industrial / consumer product channels international promotion communication process marketing communication imp cultural values mr agency objectives / features of imr imr mis adoption types behavior markets wto imf world bank technological environment demographic cultural legal and regulatory environment economic political internal & external modes of entry business trade types of options options spreads long calls and puts spreads bulls and butterflies international financial systems exchange rate regimes in the international financi introduction foreign exchange and money supply exchange rate regimes in the ifs balance of payments role of international monetary fund capital accounts the financial institutions industry fixed exchange rate regime floating exchange rate regime euro鈥檚 challenge to the us dollar. international financial environment mkis model marketing research research process. derivative types of derivative risk involved in derivative contracts commonly聽used terms long positions short position spot contract expiration market maker bid聽ask spread. what are options? call option put option options terminology offer or proposal types of offer acceptance capacity minors unsound mind consideration consent legal object void agreement discharge of contract remedies for breach of contracts contingent contract contract of indemnity essential elements of a contract of indemnity rights of indemnity holder contract of guarantee euro money market international capital markets international bond market international equity market 驳诲谤鈥檚 蹿肠肠产鈥檚 external commercial borrowings (ecb鈥檚) working capital management in mnc鈥檚 international cash mgmt centralized vs decentralized cm techniques to optimize cash flows netting transfer pricing sources of short term funds what is contract? formation of indian contract act agreement testing the hypothesis type i & type ii error one tailed & two tailed test tabulated values chi-square (飦�2) test analysis of variance (anova)introduction the sign test the rank sum test or the mann-whitney u test determination of sample size process of report writing types of research reports precautions in preparing the research report significance of bibliography suggestions & recommendations consumer behavior buying process buying roles graphing of data bar chart pie chart line graph histogram polygon / ogive analysis of data descriptive analysis uni-variate analysis bivariate analysis multi-variate analysis fundamentals standard error estimation interval estimation hypothesis characteristics of hypothesis product differentiation brand & branding brand as a concept significance of a brand (distributor)/(consumer) brand name selection brand sponsor brand identity price. nature & roles of marketing channels marketing (distribution) channel consumer product channels industrial product channels factors affecting selection of distribution channe the communication process promotion (communication) mix advertising selection of media types of buying behavior consumption pattern market segmentation demographic segmentation psychological/ psychographic segmentation socio-cultural segmentation targeting positioning new product development process consumer adoption process adopter categories product life cycle plc characteristics plc strategies. product product mix product mix of hul