I believe that we are each meant to embrace our creativity. I am a story teller. I get lost in my imagination as much as I do a new city. Not because I can't use maps on my phone, but because I want to explore (when on deadlines I get lost later). We all have a favorite show. I'm just grateful that I can enjoy some and then close my eyes or stare at a screen and enjoy my own. Marketing, in my opinion, is another form of story telling. We research to build the story. We understand the context in which the story is told. Then we CREATE!
We are now the entertainment. We are now the personalities opposed to the brands, consumers cling to. Apple releases a Keynote speech and we watch it like...
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