MARCOM ( ATL ) PROCESS NOTE
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The document outlines the process flow chart for an ATL marcom campaign. It involves briefing the advertising agency and media agency, developing a creative campaign and media plan, obtaining approvals from management, raising procurement needs, negotiating quotes, releasing purchase orders in parallel, obtaining final approvals for the TVC, and submitting a post-campaign report.
MARCOM ( ATL ) PROCESS NOTE
- 1. Marcom ATL Campaign Process Flow Chart Okayed byATL ATL MARCOM ATL PROCESS Peshwa Acharya
- 2. confidential2 BriefProduct Brief ATL Lead Advertising Agency Media Agency Business Team Marcom MEC / OMD Grey Creative Campaign Media Plan Creative / Media Plan Approval WMB / Mgt Approval Raise PR Procurement Need Validation A1 – A5 Parallel Parallel Approval TVC / Shoot Production Approval Procurement Negotiation PO Release Quotes Parallel PO Release Present TVC Approval Approval Send material for release (Tapes / a/w) Submit MIS Report Post Campaign