Tri-State Fair & Rodeo Case Study
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The Tri-State Exposition is a 501(c)(3) non-profit organization founded in 1923 that hosts the Tri-State Fair and Rodeo. It has an annual economic impact of over $42 million and hosts over 300,000 visitors each year. The organization's mission is to provide wholesome, educational, cultural and recreational experiences through events that strengthen the Amarillo economy. It uses social media platforms like Facebook, Twitter, and Instagram to promote its events and has seen engagement increases of 11-13% during recent fair seasons.
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Personal Brand Development: A Digital Marketing Strategyyeshwimbu
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This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
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includes how to make a marketing plan for a product marketing The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
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Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
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During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition. 
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
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SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
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Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.12 E commerce Marketplaces To Sell Products (2025)
12 E commerce Marketplaces To Sell Products (2025)Kun Fulfilment Ltd
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12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/Tri-State Fair & Rodeo Case Study
- 1. Kinsey Brown, Tiffani Grippa, Codi Miller & Izzy Phillips
- 2. Background Info Tri-State Exposition is a 501 (c)(3) non-profit organization Founded in 1923 Grounds in use an average of 240 days per year Over $42 million-economic impact Amarillo National Center (June 2008) 300,000+ visitors, vendors, exhibitors and participants per year The Tri-State Fair & Rodeo Nine day event in the Texas Panhandle Returns approximately $500,000 in premiums, awards and tickets to regional youth Over 600 volunteers 15,000 hours Serval 50+ years service Educational programs for 5,000 students Named one of Top 5 Medium Size Rodeos by the Professional Rodeo Cowboy Association
- 3. Mission The Exposition will provide a wholesome, educational, cultural and recreational experience for area citizens by hosting the Tri-State Fair and Rodeo and other events to strengthen the Amarillo economy.
- 4. Stakeholders Board of Directors Officers President, Tom Spanel President Elect, Mark Zimmer Secretary, Virgil Bartlett Treasurer, Jim Jennings Treasurer Elect, Dennis Horn Executive Board Members Jim Allison Miles Childers Robert Devin Jay Wade Johnson Johnny Johnson Tod Mayfield Glenn McMennamy Vance Reed Bob Robinson Terry Wright
- 6. New Media Facebook Continued
- 9. New Media Artist Involvement
- 10. New Media Google Beacon Used for the 2015 fair & rodeo season 360-View Camera Will be used for the 2016 fair & rodeo season
- 11. Measurement 2015 Fair & Rodeo Facebook: Total Impressions: 496,476 Facebook Actions: 32,762 Total Clicks: 19,143 Click Through Rate: 3.86% Total Website Clicks: 2,213 Throughout the campaign, Tri-State had an 11% increase in followers from June- October. Twitter: Total Impressions: 24,000 Engagements: 1,980 Click Through Rate: 8.25% Throughout the campaign, Tri-State had a 13% increase in followers from June-October.
- 12. Proof of Primary Research How do you use social media to grow your network? The fair and event industries are big users of social media platforms. We also engage all age ranges, so a clear and quick message is best for our followers. What is your top social media platform? Facebook Facebook usage dramatically increased in 2010 when Angela Ragland took over the marketing and sponsorship for Tri-State Exposition. How do you begin using a new media platform? Based upon popularity with the consumer base audience
- 13. Proof of Secondary Research Found throughout the presentation through various graphics produced by Noise New Media based out of Nashville, Tennessee.