My MBA education at Nyenrode Business Universiteit inspired me to shift my professional attention to a new and relevant theme: Creating Shared Value. Therefore I co-founded Heartbeat Strategy, a research and consultancy focusing on both the Responsibility companies have for society (the Heart) as the economic drive for profitable business (the Beat).
Heartbeat Strategy brings together what I have learned in my MBA, my academic background in marketing research and business studies and my consultancy and project management skills acquired in five years of practice.
Specialties:
Creating Shared Value
Sustainability
Academic theses
Data analysis (Excel, SPSS, SAS)
Customer Management, Cust...
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