My work at Onalytica is focused on helping brands scale 1:to:1 Influencer Engagement Programmes.
In the emerging category of Influencer Marketing I have been working with brands since 2010 to run "always on" influencer programs to improve 1-to-1 influencing results across Marketing, Digital, Comms, PR and Analyst Relations. Through Onalytica's "Influencer Relationship Management" (IRM) software platform I help brands identify credible influencers and surface content seeding and engagement opportunities and manage their relationships with the key influencers.
I have also had 8+ years of experience helping brands to cut through the ambient noise of digital and social media and gain more s...
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