Led the creation and strategy of IBM's Marketplace: a digital channel targeting new buyers and a self-service GTM model for IBM, from concept to launch to daily optimization. Our mission is to drive new customer acquisition through traffic, engagement, and conversion. Our work includes a maniacal focus on digital metrics, growing a programmatic marketing discipline including media trading desk, launching and optimizing campaigns with both digital and analog tactics, creating and deploying sticky content, and sharing SEO hacks in a complex organization.
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