Todd B. Hilsee was the first person judicially accepted and recognized as an expert on class action notice in published decisions in the United States, See In re Domestic Air Transp. Litig., 141 F.R.D. 534, (N.D. Ga., 1992). Hilsee brought to courts the use of media audience data to quantify the net reach of class members, and brought noticeable notice designs as well. Mr. Hilsee was the only notice expert invited to testify before the Advisory Committee on Civil Rules of the Judicial Conference of the United States about the plain language amendment to Federal Rule of Civil Procedure 23, and subsequently collaborated to write and design the illustrative model plain language notices...