Notice Reliability and Expectation Study
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The document reports the results of a survey of 3,187 U.S. adults about their preferences for receiving notices of class action lawsuits. Key findings include: - 49.58% of respondents said a notice by first-class mail would be a reliable way to inform them of their legal rights. - 46.38% said an email notice would not be more reliable than first-class mail. - 59.5% said a notice by internet banner ad would not be more reliable than other options. - 74.8% expected to receive a notice of a class action involving a safety defect by first-class mail.
Notice Reliability and Expectation Study
- 1. 0.78% 25 3.33% 106 13.34% 425 17.32% 552 20.43% 651 23.44% 747 21.37% 681 Q1 What is your age? Answered: 3,187 Skipped: 0 Total 3,187 17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses 17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older 1 / 21 U.S. Adult Treatment of First-Class Mail, Email, Electronic Banner Ads and their Opinions on Class Action Notice Reliability and Notice Expectations Summary of Responses - All Respondents - Detailed Analysis and Additional Tables Forthcoming Source: The Hilsee Group LLC, Todd B. Hilsee, 215-486-2658, thilsee@hilseegroup.com; Platform: SurveyMonkey; Confidence Interval: 95%; Margin of Error: 1.8%; Respondents: 3,187; Geography: 50 states; Survey Date: 12/9/16 - 12/13/16
- 2. 49.14% 1,566 25.04% 798 18.42% 587 7.41% 236 Q2 How much of the first-class mail that comes to you at home do you open? Answered: 3,187 Skipped: 0 Total 3,187 Almost all of it Most of it Some of it Almost none of it 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Almost all of it Most of it Some of it Almost none of it 2 / 21
- 3. 33.61% 1,071 22.62% 721 23.53% 750 20.24% 645 Q3 How much of the first-class mail from senders who are NOT family, friends, or personally known to you do you open? Answered: 3,187 Skipped: 0 Total 3,187 Almost all of it Most of it Some of it Almost none of it 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Almost all of it Most of it Some of it Almost none of it 3 / 21
- 4. 25.32% 807 32.35% 1,031 35.64% 1,136 6.68% 213 Q4 How many of the emails that are sent to your personal email account do you open? Answered: 3,187 Skipped: 0 Total 3,187 Almost all of them Most of them Some of them Almost none of them 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Almost all of them Most of them Some of them Almost none of them 4 / 21
- 5. 12.61% 402 16.88% 538 40.04% 1,276 30.47% 971 Q5 How many of the emails from senders who are NOT family, friends, or personally known to you do you open? Answered: 3,187 Skipped: 0 Total 3,187 Almost all of them Most of them Some of them Almost none of them 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Almost all of them Most of them Some of them Almost none of them 5 / 21
- 6. 2.26% 72 3.33% 106 15.19% 484 79.23% 2,525 Q6 As you use your computer, internet browser, or mobile device, how many of the electronic banner ads do you click on? Answered: 3,187 Skipped: 0 Total 3,187 Almost all of them Most of them Some of them Almost none of them 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Almost all of them Most of them Some of them Almost none of them 6 / 21
- 7. 86 275,585 3,187 Q7 When there is a class action lawsuit, the Court must notify the people affected (e.g., those who purchased a certain product). The notice will disclose an alleged problem with the product such as a safety-related defect, or a problem with how the product or a service was marketed. The notice may offer benefits, such as money, or repair of the product. The notice describes your legal rights including: (1) Your right to receive the benefits, (2) Your right to sue the company on your own, and (3) Your right to appear or object in Court. You lose these legal rights if you do not respond to the notice.Move the slider to reflect your level of understanding: Answered: 3,187 Skipped: 0 Total Respondents: 3,187 0 10 20 30 40 50 60 70 80 90 100 Answer Choices Average Number Total Number Responses 7 / 21
- 8. 36.81% 1,173 49.58% 1,580 10.39% 331 3.23% 103 Q8 Would a notice sent by first-class mail be a reliable way of informing you of your legal rights, if the Court can identify your home address? Answered: 3,187 Skipped: 0 Total 3,187 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Definitely I believe so I don't think so No way 8 / 21
- 9. 12.95% 411 23.16% 735 46.38% 1,472 17.52% 556 Q9 Would an email be a more reliable notice than a first-class mailing, when the Court can identify both your home address and your email address? Answered: 3,174 Skipped: 13 Total 3,174 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Definitely I believe so I don't think so No way 9 / 21
- 10. 2.77% 88 8.08% 257 29.65% 943 59.50% 1,892 Q10 Would a notice by way of an internet banner ad be more reliable than either a first-class mailing or an email, when both of those addresses can be identified? Answered: 3,180 Skipped: 7 Total 3,180 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Definitely I believe so I don't think so No way 10 / 21
- 11. 1.69% 54 14.97% 477 72.23% 2,302 3.26% 104 7.84% 250 Q11 If a class action involved a safety- related defect in a product you purchased, which would you expect to receive: Answered: 3,187 Skipped: 0 Total 3,187 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Electronic banner ad Email First-class mail No notice Phone call 11 / 21
- 12. 1.19% 38 9.38% 299 74.80% 2,384 2.95% 94 11.67% 372 Q12 If a class action that affected you involved $1,000 for each person, which would you expect to receive: Answered: 3,187 Skipped: 0 Total 3,187 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Electronic banner ad Email First-class mail No notice Phone call 12 / 21
- 13. 3.48% 111 31.60% 1,007 50.74% 1,617 10.10% 322 4.08% 130 Q13 If a class action that affected you involved $5 for each person, which would you expect to receive: Answered: 3,187 Skipped: 0 Total 3,187 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Electronic banner ad Email First-class mail No notice Phone call 13 / 21
- 14. 0.00% 0 17.15% 546 28.49% 907 32.98% 1,050 21.39% 681 Q14 What is your age? Answered: 3,184 Skipped: 3 Total 3,184 Under 18 18 - 29 30 - 44 45 - 59 60+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Under 18 18 - 29 30 - 44 45 - 59 60+ 14 / 21
- 15. 54.59% 1,738 45.41% 1,446 Q15 What is your gender? Answered: 3,184 Skipped: 3 Total 3,184 Female Male 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Female Male 15 / 21
- 16. 7.92% 252 10.79% 343 18.87% 600 15.28% 486 12.04% 383 7.67% 244 4.78% 152 2.92% 93 Q16 How much total combined money did all members of your HOUSEHOLD earn last year? Answered: 3,180 Skipped: 7 $0 to $9,999 $10,000 to $24,999 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 to $199,999 $200,000 and up Prefer not to answer 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses $0 to $9,999 $10,000 to $24,999 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 16 / 21
- 17. 6.20% 194 14.25% 446 15.43% 483 6.90% 216 17.03% 533 4.86% 152 10.16% 318 7.64% 239 17.54% 549 Q17 US Region Answered: 3,130 Skipped: 57 Total 3,130 New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 17 / 21
- 18. 25.41% 809 24.18% 770 0.00% 0 40.89% 1,302 8.01% 255 1.51% 48 Q18 Device Types Answered: 3,184 Skipped: 3 Total 3,184 iOS Phone / Tablet Android Phone / Tablet Other Phone / Tablet Windows Desktop /... MacOS Desktop / Laptop Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses iOS Phone / Tablet Android Phone / Tablet Other Phone / Tablet Windows Desktop / Laptop MacOS Desktop / Laptop Other 18 / 21
- 19. Q8 Would a notice sent by first-class mail be a reliable way of informing you of your legal rights, if the Court can identify your home address? Answered: 518 Skipped: 0 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19 / 21 Among Millennial Adults 18-29 Q9 Would an email be a more reliable notice than a first-class mailing, when the Court can identify both your home address and your email address? Answered: 518 Skipped: 0 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
- 20. 20 / 21 Definitely I believe so I don't think so No way 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q10 Would a notice by way of an internet banner ad be more reliable than either a first-class mailing or an email, when both of those addresses can be identified?Answered: 517 Skipped: 1 Q11 If a class action involved a safety-related defect in a product you purchased, which would you expect to receive: Answered: 518 Skipped: 0 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Among Millennial Adults 18-29
- 21. 21 / 21 Q12 If a class action that affected you involved $1,000 for each person, which would you expect to receive: Answered: 518 Skipped: 0 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q13 If a class action that affected you involved $5 for each person, which would you expect to receive: Answered: 518 Skipped: 0 Electronic banner ad Email First-class mail No notice Phone call 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Among Millennial Adults 18-29