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Greater Atlanta Area United States

Brand Manager/Mexico Development Manager

Advertising / Marketing / PR

• Division lead for implementation of ITW’s enterprise brand strategy, as well as assisting with company-wide (Fortune 155) brand management process. • Organized and implemented brand strategy focus. Brand guidelines written including the creation and implementation of: Brand positioning, statement, architecture, promise, international guidelines, and intercompany guidelines written and posted for consumer o Developed and initiated a brand extension strategy leveraging the brand equity of ITW, LPS sub-brands. • Regional team leader for a global, cross-functional market study group. o Initiated new marketplace focus based on marketing audit, consumer insights, SWOT analysis, comp...