鈥� Division lead for implementation of ITW鈥檚 enterprise brand strategy, as well as assisting with company-wide (Fortune 155) brand management process.
鈥� Organized and implemented brand strategy focus. Brand guidelines written including the creation and implementation of: Brand positioning, statement, architecture, promise, international guidelines, and intercompany guidelines written and posted for consumer
o Developed and initiated a brand extension strategy leveraging the brand equity of ITW, LPS sub-brands.
鈥� Regional team leader for a global, cross-functional market study group.
o Initiated new marketplace focus based on marketing audit, consumer insights, SWOT analysis, comp...
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