As a consultant, I use research, analysis, experience, and imagination to help clients find solutions to complex marketing problems. As a writer of nonfiction, I use the same tools to investigate and report on the world around me.
In more than 20 years of technology marketing consulting I have helped clients know their customers: who they are, what is important to them, how they decide on products and services. I have helped them to understand their own organizational strengths and weaknesses, to appreciate the competitive environments in which they operate, and to recognize the forces that may disrupt those environments.
To do this work I have used many different tools. I have modera...
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