20+ years of strategic and creative marketing experience in Agency and Brand environments for numerous product categories including CPG, Mobile/Wireless, Financial Services, Motorsports, Beer/Wine /Spirits, Travel, Restaurant/Hospitality, and Entertainment.
Experienced in content creation and developing BTC and BTB integrated marketing campaigns across multiple media channels including digital, mobile, social, direct, print, video/TV, radio, and in-store media/POS.
Channel Expertise: Grocery, Chain Drug, Mass Merchandise, QSR, Club, Consumer Electronics and C-Store/Petroleum.
Additional expertise includes Shopper Marketing, Promotions, Multi-Cultural Marketing, Sports Marketing, and ...