Ever since I was a little boy I have had a passion for telling stories鈥f my, and other people鈥檚 experiences. Today, I still tell stories鈥f people, brands and businesses.
And storytelling, as it pertains to business communication, is not about fairy tales or fiction; it is the ability to share a vision, using words and images (and sometimes figures) to transport the target audience or prospect from one place or time to another, more desirable place or time in the future.
It goes beyond explaining the features and benefits of products or services to creating lasting personal connections with prospects, helping them imagine new perspectives to the product or offering, and inviting a
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