Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Senior Vice President Marketing
Industry
Advertising / Marketing / PR
About
Experienced executive that is successful leading teams and partnering with sales and product organizations to drive revenue and improve profitability. A strategic and data-driven marketer with a reputation for innovation and execution particularly in highly complex environments and/or growth oriented cultures. Established track record of driving global initiatives that transform brands and accelerate growth in B2B and consumer markets.
Areas of expertise include: customer/competitive segmentation and analysis, market/marketing strategy and planning, product/corporate positioning, communications, digital marketing, search, brand and demand generation, brand management and relationship m...
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