A brand is a customer鈥檚 perception of who you are and what you stand for based on the sum total of every tangible and intangible interaction they have had with your business.
When you proactively develop and build your business or personal brand, you can attract the right opportunities for the right reasons. You fully express who you are and what you stand for in this world. Conversely, if you are unconcerned and ignore your brand, it will deteriorate and you will be known as your category. Just another writer, just a building contractor or even more generic, just a business owner. This is a fast track to becoming a commodity. You are so much more than your category!
The good news is t.
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