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RCC - Planning Workshop Presentation
RCC - Planning Workshop PresentationTravel Oregon
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The document summarizes a community tourism planning workshop held in Oregon in November 2012-January 2013. The workshop agenda included introductions, discussing principles of sustainable tourism, developing visions and scenarios for the community, asset mapping, and action planning. The goals were to raise tourism awareness, engage the community, develop new tourism products respecting local character, and establish partnerships between communities and tourism organizations. Participants were expected to attend all sessions and work with local committees to implement priority actions identified.12/09 Travel Oregon Partnering Opportunities Handouts
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This document provides information about a geotourism pilot project in the Central Cascades region. The project aims to promote natural and cultural attractions through a printed map guide and interactive website. It will highlight the region stretching from Crater Lake to Mount Rainier. The project budget is $300,000 and involves creating maps, websites, and forums to encourage sustainable tourism. It seeks sponsors and partners to help preserve the area's environmental and cultural assets.
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Trends korea2013 prof.randokimJahee Lee
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Koreans may remember 2013 as a difficult year due to ongoing economic problems and social uncertainty. Crimes have become more severe as consumers tighten spending. Amid confusion and insecurity, Professor Rando Kim of Seoul National University has identified 10 trends for 2013 in Korea, which he calls "COBRA TWIST", to help people confront harsh realities. He predicts that 2013 will be relatively calm without major planned events, but the economic outlook remains gloomy.RCC - Tourism Industry Trends Overview
RCC - Tourism Industry Trends OverviewTravel Oregon
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This document provides information about tourism in Central Oregon. Some key points:
- Tourism is one of Oregon's top export industries, generating $8.5 billion in direct spending in 2010.
- In Central Oregon, the most popular visitor activities are visiting historic places, shopping, hiking/backpacking, and visiting cultural attractions.
- International visitors to the Central Oregon Visitors Association center have seen the largest growth and represent opportunities to boost spending and engagement in rural activities.
- Central Oregon is rebounding from the recession as the second most improved region in the state.
MRV Positioning Branding
MRV Positioning BrandingTravel Oregon
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This document discusses positioning and branding for tourism destinations. It defines what branding is and is not, explaining that a brand is a promise of the experience that will be delivered. Positioning describes how an offering is presented. Successful brands differentiate themselves, focus on a niche, and are built through performance rather than marketing. The document provides tips for developing an experiential tourism brand and evaluating brand feasibility. It analyzes Angels Camp, CA as a case study, positioning it as a hub for mountain sports in the Sierra Nevada mountains.RCC Community Visioning
RCC Community VisioningTravel Oregon
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This document summarizes a community tourism visioning event for River Canyon Country. It includes an introduction to scenario planning as a tool to envision plausible futures. Key drivers shaping the region are identified and clustered. Four scenarios are then developed describing different potential futures for tourism in River Canyon Country based on these drivers. Characteristics of each scenario are outlined. The document concludes with a preferred 2030 vision for River Canyon Country and some key action areas to work towards realizing that vision.Working with Influencers - Sparkloft Media
Working with Influencers - Sparkloft MediaTravel Oregon
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This document provides an overview of using social media influencers to promote brands and campaigns. It discusses what influencers are and how big brands like Marriott have partnered with them. Two case studies are presented: a "7 Wonders" tourism campaign that engaged influencers to promote destinations, and a "Brand USA Culinary Tour" that involved influencers exploring different regions. A six-step process for brands to partner with influencers is then outlined: research influencers, conduct outreach, plan the campaign, activate the influencers, reactivate them later, and measure results. The presentation emphasizes how influencers can authentically promote brands to their loyal followers.The End of Free Social - Sparkloft Media
The End of Free Social - Sparkloft MediaTravel Oregon
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This document discusses the shift from free to paid social media. It notes that in 2010, major platforms like Facebook, Instagram, and Twitter launched and grew rapidly while content was free. However, the focus has shifted to "pay to play" as platforms now require paying for ads and promotions to reach audiences. It provides examples of common social media ad types and pricing. The document recommends changing content strategies, testing new platforms and influencer marketing as ways for brands to adapt to this new paid environment.Voluntourism: Understanding and Creating Opportunities - Crooked Trails
Voluntourism: Understanding and Creating Opportunities - Crooked TrailsTravel Oregon
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More and more people are choosing to spend their vacation time volunteering, making the concept of "voluntourism" one of the fastest growing travel trends today.Trends in Tourism Marketing - Michael Gaudio
Trends in Tourism Marketing - Michael GaudioTravel Oregon
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From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.The Promise We Hold - Travel Oregon
The Promise We Hold - Travel OregonTravel Oregon
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The document discusses The Oregon Experience and The Promise We Hold. It includes photos credited to various photographers and quotes from Stephen Covey about respectful human beings going beyond preconceived ideas. The document has minimal text and is primarily a collection of photos with credits.2015 Travel Oregon Advertising Opportunities
2015 Travel Oregon Advertising OpportunitiesTravel Oregon
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This document outlines Travel Oregon's multi-channel marketing approach to reach consumers interested in traveling to Oregon. It describes Travel Oregon's website that receives nearly 7 million annual views, their visitor guide distributed to 300,000 people, four email newsletters sent to over 175,000 subscribers monthly, and their brochure program displayed at eight welcome centers that also provides online and mobile exposure for participants. Working with Travel Oregon provides opportunities to connect with consumers through banner ads, text ads, display ads, expanded lodging listings, and distribution at welcome centers.Brand USA Updates and Ways to Partner Together
Brand USA Updates and Ways to Partner TogetherTravel Oregon
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The document summarizes Travel Oregon's accomplishments in 2013-2014 and plans for future international marketing. Some key points:
- Visitor spending in Oregon reached $3.4 billion in 2013, supporting over 53,000 jobs.
- Partnership contributions doubled from the previous year to over $130 million.
- International marketing plans include campaigns targeting key markets like Brazil, China, Canada, Japan, and others in 2014-2015.
- Brand USA plans to expand market representation to over 90% of inbound US travel by 2015 through partnerships and campaigns.Travel Oregon Ad Accountability
Travel Oregon Ad AccountabilityTravel Oregon
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Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns. 
Dreamer Moments: Inspiring Explorers to Choose OregonTravel Oregon
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How do you capture people's attention at a moment when they're most receptive to hearing Oregon's story?Growing Agritourism in Oregon
Growing Agritourism in OregonTravel Oregon
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Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination. Analytics 2.0: Creating Meaningful Insight From Your Data
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
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From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data. PR Measurement 2.0
PR Measurement 2.0Travel Oregon
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The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media. Oregon Electric Byways
Oregon Electric BywaysTravel Oregon
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Oregon is home to one of the largest and most robust networks of Electric Vehicle (EV) Fast Charging Stations in the United States. Find out how your business or community can better plug in to this growing transportation trend. Make Your Content Travel Farther with the Orb
Make Your Content Travel Farther with the OrbTravel Oregon
Ìý
This document introduces the Orb platform for sharing tourism content across multiple websites and apps to reach more visitors. It lists the panel members from Travel Oregon and other organizations discussing the Orb and its evolution. Attendees are encouraged to submit their content to the Orb and sign up for email updates to further distribute tourism information through various travel sites and apps.Just Words
Just WordsTravel Oregon
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We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight. Bike Friendly Business Program
Bike Friendly Business ProgramTravel Oregon
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Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy. Content to the Rescue - Theresa Overby
Content to the Rescue - Theresa OverbyTravel Oregon
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Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing. Content to the Rescue - Garrett Hampton
Content to the Rescue - Garrett HamptonTravel Oregon
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Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing. Destination Symbiosis
Destination SymbiosisTravel Oregon
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Explore and remediate a common disconnect that many destinations and developing tourism facing businesses experience around Oregon. 2014 Travel Oregon Ad Network
2014 Travel Oregon Ad NetworkTravel Oregon
Ìý
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.More Related Content
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Working with Influencers - Sparkloft Media
Working with Influencers - Sparkloft MediaTravel Oregon
Ìý
This document provides an overview of using social media influencers to promote brands and campaigns. It discusses what influencers are and how big brands like Marriott have partnered with them. Two case studies are presented: a "7 Wonders" tourism campaign that engaged influencers to promote destinations, and a "Brand USA Culinary Tour" that involved influencers exploring different regions. A six-step process for brands to partner with influencers is then outlined: research influencers, conduct outreach, plan the campaign, activate the influencers, reactivate them later, and measure results. The presentation emphasizes how influencers can authentically promote brands to their loyal followers.The End of Free Social - Sparkloft Media
The End of Free Social - Sparkloft MediaTravel Oregon
Ìý
This document discusses the shift from free to paid social media. It notes that in 2010, major platforms like Facebook, Instagram, and Twitter launched and grew rapidly while content was free. However, the focus has shifted to "pay to play" as platforms now require paying for ads and promotions to reach audiences. It provides examples of common social media ad types and pricing. The document recommends changing content strategies, testing new platforms and influencer marketing as ways for brands to adapt to this new paid environment.Voluntourism: Understanding and Creating Opportunities - Crooked Trails
Voluntourism: Understanding and Creating Opportunities - Crooked TrailsTravel Oregon
Ìý
More and more people are choosing to spend their vacation time volunteering, making the concept of "voluntourism" one of the fastest growing travel trends today.Trends in Tourism Marketing - Michael Gaudio
Trends in Tourism Marketing - Michael GaudioTravel Oregon
Ìý
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.The Promise We Hold - Travel Oregon
The Promise We Hold - Travel OregonTravel Oregon
Ìý
The document discusses The Oregon Experience and The Promise We Hold. It includes photos credited to various photographers and quotes from Stephen Covey about respectful human beings going beyond preconceived ideas. The document has minimal text and is primarily a collection of photos with credits.2015 Travel Oregon Advertising Opportunities
2015 Travel Oregon Advertising OpportunitiesTravel Oregon
Ìý
This document outlines Travel Oregon's multi-channel marketing approach to reach consumers interested in traveling to Oregon. It describes Travel Oregon's website that receives nearly 7 million annual views, their visitor guide distributed to 300,000 people, four email newsletters sent to over 175,000 subscribers monthly, and their brochure program displayed at eight welcome centers that also provides online and mobile exposure for participants. Working with Travel Oregon provides opportunities to connect with consumers through banner ads, text ads, display ads, expanded lodging listings, and distribution at welcome centers.Brand USA Updates and Ways to Partner Together
Brand USA Updates and Ways to Partner TogetherTravel Oregon
Ìý
The document summarizes Travel Oregon's accomplishments in 2013-2014 and plans for future international marketing. Some key points:
- Visitor spending in Oregon reached $3.4 billion in 2013, supporting over 53,000 jobs.
- Partnership contributions doubled from the previous year to over $130 million.
- International marketing plans include campaigns targeting key markets like Brazil, China, Canada, Japan, and others in 2014-2015.
- Brand USA plans to expand market representation to over 90% of inbound US travel by 2015 through partnerships and campaigns.Travel Oregon Ad Accountability
Travel Oregon Ad AccountabilityTravel Oregon
Ìý
Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns. Dreamer Moments: Inspiring Explorers to Choose OregonTravel Oregon
Ìý
How do you capture people's attention at a moment when they're most receptive to hearing Oregon's story?Growing Agritourism in Oregon
Growing Agritourism in OregonTravel Oregon
Ìý
Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination. Analytics 2.0: Creating Meaningful Insight From Your Data
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
Ìý
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data. PR Measurement 2.0
PR Measurement 2.0Travel Oregon
Ìý
The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media. Oregon Electric Byways
Oregon Electric BywaysTravel Oregon
Ìý
Oregon is home to one of the largest and most robust networks of Electric Vehicle (EV) Fast Charging Stations in the United States. Find out how your business or community can better plug in to this growing transportation trend. Make Your Content Travel Farther with the Orb
Make Your Content Travel Farther with the OrbTravel Oregon
Ìý
This document introduces the Orb platform for sharing tourism content across multiple websites and apps to reach more visitors. It lists the panel members from Travel Oregon and other organizations discussing the Orb and its evolution. Attendees are encouraged to submit their content to the Orb and sign up for email updates to further distribute tourism information through various travel sites and apps.Just Words
Just WordsTravel Oregon
Ìý
We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight. Bike Friendly Business Program
Bike Friendly Business ProgramTravel Oregon
Ìý
Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy. Content to the Rescue - Theresa Overby
Content to the Rescue - Theresa OverbyTravel Oregon
Ìý
Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing. Content to the Rescue - Garrett Hampton
Content to the Rescue - Garrett HamptonTravel Oregon
Ìý
Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing. Destination Symbiosis
Destination SymbiosisTravel Oregon
Ìý
Explore and remediate a common disconnect that many destinations and developing tourism facing businesses experience around Oregon. 2014 Travel Oregon Ad Network
2014 Travel Oregon Ad NetworkTravel Oregon
Ìý
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.