Oregon is home to one of the largest and most robust networks of Electric Vehicle (EV) Fast Charging Stations in the United States. Find out how your business or community can better plug in to this growing transportation trend.
Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination.
Working with Influencers - Sparkloft MediaTravel Oregon
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This document provides an overview of using social media influencers to promote brands and campaigns. It discusses what influencers are and how big brands like Marriott have partnered with them. Two case studies are presented: a "7 Wonders" tourism campaign that engaged influencers to promote destinations, and a "Brand USA Culinary Tour" that involved influencers exploring different regions. A six-step process for brands to partner with influencers is then outlined: research influencers, conduct outreach, plan the campaign, activate the influencers, reactivate them later, and measure results. The presentation emphasizes how influencers can authentically promote brands to their loyal followers.
The End of Free Social - Sparkloft MediaTravel Oregon
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This document discusses the shift from free to paid social media. It notes that in 2010, major platforms like Facebook, Instagram, and Twitter launched and grew rapidly while content was free. However, the focus has shifted to "pay to play" as platforms now require paying for ads and promotions to reach audiences. It provides examples of common social media ad types and pricing. The document recommends changing content strategies, testing new platforms and influencer marketing as ways for brands to adapt to this new paid environment.
Voluntourism: Understanding and Creating Opportunities - Crooked TrailsTravel Oregon
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More and more people are choosing to spend their vacation time volunteering, making the concept of "voluntourism" one of the fastest growing travel trends today.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
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From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
The document discusses The Oregon Experience and The Promise We Hold. It includes photos credited to various photographers and quotes from Stephen Covey about respectful human beings going beyond preconceived ideas. The document has minimal text and is primarily a collection of photos with credits.
This document outlines Travel Oregon's multi-channel marketing approach to reach consumers interested in traveling to Oregon. It describes Travel Oregon's website that receives nearly 7 million annual views, their visitor guide distributed to 300,000 people, four email newsletters sent to over 175,000 subscribers monthly, and their brochure program displayed at eight welcome centers that also provides online and mobile exposure for participants. Working with Travel Oregon provides opportunities to connect with consumers through banner ads, text ads, display ads, expanded lodging listings, and distribution at welcome centers.
Brand USA Updates and Ways to Partner TogetherTravel Oregon
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The document summarizes Travel Oregon's accomplishments in 2013-2014 and plans for future international marketing. Some key points:
- Visitor spending in Oregon reached $3.4 billion in 2013, supporting over 53,000 jobs.
- Partnership contributions doubled from the previous year to over $130 million.
- International marketing plans include campaigns targeting key markets like Brazil, China, Canada, Japan, and others in 2014-2015.
- Brand USA plans to expand market representation to over 90% of inbound US travel by 2015 through partnerships and campaigns.
Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns.
Dreamer Moments: Inspiring Explorers to Choose OregonTravel Oregon
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How do you capture people's attention at a moment when they're most receptive to hearing Oregon's story?
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
Ìý
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media.
Make Your Content Travel Farther with the OrbTravel Oregon
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This document introduces the Orb platform for sharing tourism content across multiple websites and apps to reach more visitors. It lists the panel members from Travel Oregon and other organizations discussing the Orb and its evolution. Attendees are encouraged to submit their content to the Orb and sign up for email updates to further distribute tourism information through various travel sites and apps.
We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight.
Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy.
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.
Wild Rivers Coast Rural Tourism Studio Marketing PresentationTravel Oregon
Ìý
This document discusses strategies for targeting different audience segments for tourism marketing. It segments audiences into those with big potential impact, those that are known well, those that are unknown, and those with limited potential impact. Examples are provided for different audiences like culinary travelers, birders, and cyclists. The document recommends determining the key components of a message framework, including what is being offered, why the audience should care, and what action is wanted from the audience. Overall it provides guidance on developing targeted messaging for different tourism audience segments.
Wild Rivers Coast Rural Tourism Studio Marketing Support PresentationTravel Oregon
Ìý
This document outlines Travel Oregon's marketing support for bicycle tourism, including their Ride Oregon website, media channels, photo and video assets, and Bike Friendly Business Program. The Bike Friendly Business Program aims to increase businesses' understanding of bike tourism, provide tips to cater to cyclists, recognize bike-friendly businesses, and advance Oregon as a premier cycling destination. It details how businesses can apply to the program and order signage to promote themselves.
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs PresentationTravel Oregon
Ìý
This document outlines the facilities, goods, services, and marketing that cycle tourists want and need. It discusses the needs of different types of cyclists including day riders, multi-stage/touring riders, and epic riders. The key needs for cyclists include well-paved roads with shoulders, signage for routes and resources, bike parking, public restrooms, water, transportation, and visitor centers spaced 20 miles apart. Cyclists also need bike shops, rental bikes, guide services, bike-friendly food and lodging, and links to other tourism activities. Effective marketing uses maps, events, races, websites, articles, and social media.
Wild Rivers Coast Rural Tourism Studio Agritourism PresentationTravel Oregon
Ìý
This document discusses culinary and agritourism development in Oregon's Wild Rivers Coast region. It begins with an agenda for the meeting that includes discussing what makes food-related travel memorable, defining culinary and agritourism, reviewing market trends and visitor profiles, assessing local assets, and developing strategies and action plans. Examples of successful agritourism businesses in Oregon are provided, showing how farms have expanded from on-farm sales to tours, events, and lodging to attract more visitors. Market trends driving the growth of culinary tourism are outlined. The document concludes by inventorying current "Eat and Drink" assets in the region and discussing how to best connect these assets to create memorable visitor experiences.
This document summarizes the key discussions and activities from a rural tourism scenario planning workshop held on the South Coast of Oregon. The workshop included a survey of drivers of change, developing scenarios around clusters of drivers, and defining implications and priority actions. Scenarios explored ranged from isolated communities with strong environmental stewardship to a connected region with sustainable tourism and jobs. Top priority actions identified were to create a structure to advance sustainable tourism, develop trails, create new events, develop a marketing plan, strengthen the local food system, and form a business network.
This document provides branding guidelines for Eastern Oregon tourism. It includes sections on differentiation, brand platform, audience, logo usage, typography, and photography. The differentiation section outlines four attributes that can unify Eastern Oregon's marketing materials: Everyday History, Endless Possibility, Life Slowed Down to Perfection, and Affecting Beauty. The brand platform discusses wanting visitors but not too many. It aims to appeal to adventurous cultural travelers and empty nesters seeking relaxation without crowds. The guidelines provide logo size requirements, preferred uses, and restrictions. It also specifies primary and secondary fonts to ensure continuity across materials.
The document is a brand handbook for promoting the Oregon Coast as "The People's Coast". It summarizes Oregon law that declares the entire coastline as free and open to the public. The handbook provides guidelines and templates for producing advertising content in print and digital formats to promote the coast as a regional brand. It includes example layouts, approved photography, guidelines on typography, color and logo usage. The goal is to help different entities along the coast speak with one consistent voice to make a stronger impact in attracting visitors.
Mt. Hood/Columbia River Gorge Style GuideTravel Oregon
Ìý
This style guide was created for the Mt. Hood and Columbia River Gorge regions of Oregon to help promote the areas as tourist destinations. The guide includes branding elements like logos, taglines, and photography styles. It provides templates for different types of advertisements and collateral, including single page ads, spreads, banners, and business cards. The templates are meant to help local tourism businesses promote the regions in a cohesive way. Specific guidelines cover typography, headlines, icons, and photography to ensure consistent branding.
RCC - Teaming for Success Workshop PresentationTravel Oregon
Ìý
The document discusses forming action teams to work on priority tourism projects in Central Oregon such as regional marketing, bicycle tourism development, and agritourism. It provides information on action team planning steps including defining goals, budgets, communication plans, and implementation strategies. Participants were asked to join an action team to collaborate on a tourism project.
Manu Tours from Puerto Maldonado | Explore the Amazon RainforestManuWildlifePeru
Ìý
Manu tours from Puerto Maldonado offer an in-depth experience of the Peruvian Amazon. Travel through the Manu Reserved Zone, home to diverse wildlife, lush rainforests, and the famous Chuncho Macaw Clay Lick. Expert guides lead an immersive 8-day journey, providing close encounters with nature and local culture. Plan your Amazon adventure today.
Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns.
Dreamer Moments: Inspiring Explorers to Choose OregonTravel Oregon
Ìý
How do you capture people's attention at a moment when they're most receptive to hearing Oregon's story?
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
Ìý
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media.
Make Your Content Travel Farther with the OrbTravel Oregon
Ìý
This document introduces the Orb platform for sharing tourism content across multiple websites and apps to reach more visitors. It lists the panel members from Travel Oregon and other organizations discussing the Orb and its evolution. Attendees are encouraged to submit their content to the Orb and sign up for email updates to further distribute tourism information through various travel sites and apps.
We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight.
Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy.
The document promotes Travel Oregon's 2014 advertising network which uses a multi-channel approach to reach consumers through various media including print, online, email newsletters and social media. It offers opportunities to target curious first-time visitors on TravelOregon.com, serious travelers in the official visitor guide, engaged Oregon fans through four email newsletters, and those stopping at one of nine Oregon welcome centers.
Wild Rivers Coast Rural Tourism Studio Marketing PresentationTravel Oregon
Ìý
This document discusses strategies for targeting different audience segments for tourism marketing. It segments audiences into those with big potential impact, those that are known well, those that are unknown, and those with limited potential impact. Examples are provided for different audiences like culinary travelers, birders, and cyclists. The document recommends determining the key components of a message framework, including what is being offered, why the audience should care, and what action is wanted from the audience. Overall it provides guidance on developing targeted messaging for different tourism audience segments.
Wild Rivers Coast Rural Tourism Studio Marketing Support PresentationTravel Oregon
Ìý
This document outlines Travel Oregon's marketing support for bicycle tourism, including their Ride Oregon website, media channels, photo and video assets, and Bike Friendly Business Program. The Bike Friendly Business Program aims to increase businesses' understanding of bike tourism, provide tips to cater to cyclists, recognize bike-friendly businesses, and advance Oregon as a premier cycling destination. It details how businesses can apply to the program and order signage to promote themselves.
Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs PresentationTravel Oregon
Ìý
This document outlines the facilities, goods, services, and marketing that cycle tourists want and need. It discusses the needs of different types of cyclists including day riders, multi-stage/touring riders, and epic riders. The key needs for cyclists include well-paved roads with shoulders, signage for routes and resources, bike parking, public restrooms, water, transportation, and visitor centers spaced 20 miles apart. Cyclists also need bike shops, rental bikes, guide services, bike-friendly food and lodging, and links to other tourism activities. Effective marketing uses maps, events, races, websites, articles, and social media.
Wild Rivers Coast Rural Tourism Studio Agritourism PresentationTravel Oregon
Ìý
This document discusses culinary and agritourism development in Oregon's Wild Rivers Coast region. It begins with an agenda for the meeting that includes discussing what makes food-related travel memorable, defining culinary and agritourism, reviewing market trends and visitor profiles, assessing local assets, and developing strategies and action plans. Examples of successful agritourism businesses in Oregon are provided, showing how farms have expanded from on-farm sales to tours, events, and lodging to attract more visitors. Market trends driving the growth of culinary tourism are outlined. The document concludes by inventorying current "Eat and Drink" assets in the region and discussing how to best connect these assets to create memorable visitor experiences.
This document summarizes the key discussions and activities from a rural tourism scenario planning workshop held on the South Coast of Oregon. The workshop included a survey of drivers of change, developing scenarios around clusters of drivers, and defining implications and priority actions. Scenarios explored ranged from isolated communities with strong environmental stewardship to a connected region with sustainable tourism and jobs. Top priority actions identified were to create a structure to advance sustainable tourism, develop trails, create new events, develop a marketing plan, strengthen the local food system, and form a business network.
This document provides branding guidelines for Eastern Oregon tourism. It includes sections on differentiation, brand platform, audience, logo usage, typography, and photography. The differentiation section outlines four attributes that can unify Eastern Oregon's marketing materials: Everyday History, Endless Possibility, Life Slowed Down to Perfection, and Affecting Beauty. The brand platform discusses wanting visitors but not too many. It aims to appeal to adventurous cultural travelers and empty nesters seeking relaxation without crowds. The guidelines provide logo size requirements, preferred uses, and restrictions. It also specifies primary and secondary fonts to ensure continuity across materials.
The document is a brand handbook for promoting the Oregon Coast as "The People's Coast". It summarizes Oregon law that declares the entire coastline as free and open to the public. The handbook provides guidelines and templates for producing advertising content in print and digital formats to promote the coast as a regional brand. It includes example layouts, approved photography, guidelines on typography, color and logo usage. The goal is to help different entities along the coast speak with one consistent voice to make a stronger impact in attracting visitors.
Mt. Hood/Columbia River Gorge Style GuideTravel Oregon
Ìý
This style guide was created for the Mt. Hood and Columbia River Gorge regions of Oregon to help promote the areas as tourist destinations. The guide includes branding elements like logos, taglines, and photography styles. It provides templates for different types of advertisements and collateral, including single page ads, spreads, banners, and business cards. The templates are meant to help local tourism businesses promote the regions in a cohesive way. Specific guidelines cover typography, headlines, icons, and photography to ensure consistent branding.
RCC - Teaming for Success Workshop PresentationTravel Oregon
Ìý
The document discusses forming action teams to work on priority tourism projects in Central Oregon such as regional marketing, bicycle tourism development, and agritourism. It provides information on action team planning steps including defining goals, budgets, communication plans, and implementation strategies. Participants were asked to join an action team to collaborate on a tourism project.
Manu Tours from Puerto Maldonado | Explore the Amazon RainforestManuWildlifePeru
Ìý
Manu tours from Puerto Maldonado offer an in-depth experience of the Peruvian Amazon. Travel through the Manu Reserved Zone, home to diverse wildlife, lush rainforests, and the famous Chuncho Macaw Clay Lick. Expert guides lead an immersive 8-day journey, providing close encounters with nature and local culture. Plan your Amazon adventure today.
Here at UTC, like other travel junkies, we were rather excited by 2025/26 and all the travel opportunities it may present. The trends we’re seeing this year build naturally from what we’ve experienced globally in recent times. "Best travel destinations for 2025" we want not only to visit magnificent locations but also to encounter real events that will help us to feel a part of that world. Here is a list of popular locations and flights for which we are experiencing continually rising demand.
How to Check Your Train Live Status Now.pdfRailMitraApp
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Whether you are going to board a train or are waiting to pick someone from the Railway station, knowing Live Train Status is crucial to any train journey. A Live Train Status prepares an individual for Train Delays, expected Arrival/Departure timings and Platform changes.
Best Tourist Places in Shimla – Jakhu Temple, Mall Road & Morejakhuropewayshimla
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Shimla is a tourist destination all throughout the year. It has numerous spots scattered inside and around the city, making it a must-visit place. In addition to the places inside the city, the journey to the city is also breathtaking.
St. Maarten is an island paradise offering visitors an exceptional blend of Caribbean beauty, rich culture, and thrilling experiences. Whether you're planning a relaxing getaway or an adventurous excursion, getting around the island in comfort and style is key. That's where St. Maarten tours and taxi transfers, as well as St. Maarten limo services, come into play. These transportation options ensure that your exploration of the island is both enjoyable and stress-free.
Travelay – Flexible Payment Methods for Flight Booking.pdfTravelay
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Book flights easily with Travelay using multiple payment options, including credit/debit cards, digital wallets, Buy Now Pay Later, and more. Enjoy flexible, secure, and hassle-free travel booking with the best payment solutions. Travelay – Travel Now, Pay Later!
Umrah packages from Montreal with economy price ratesalfalahtravelt
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Search and find some of the best Umrah packages from Montreal with economy price rates, great services, and travel without hassle. Book your spiritual journey today.
Unify Holidays invites you to experience the charm of Dubai! Our Dubai tour packages provide the ideal combination of culture, luxury, and adventure. Take part in exhilarating desert safaris, shop at top-notch malls, eat excellent cuisine, and see famous sites like the Burj Khalifa, Palm Jumeirah, and Dubai Marina.
We provide personalized itineraries to fit every traveler's needs, whether they are for an adventure trip, honeymoon, or family holiday. Experience a flawless stay with guided excursions, quality accommodations, and round-the-clock assistance. Get your ideal vacation package to Dubai now to make lifelong memories!
Discover the top 10 hill stations in India for a perfect summer getaway. Explore breathtaking destinations like Manali, Ooty, and Darjeeling, offering cool climates, scenic views, and unforgettable holiday experiences.
Best Places to Visit in Sicily: Stunning Beaches and Majestic MountainsTime for Sicily
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Make the most of your trip to Sicily! Ebook Travel Guide is packed with must-see destinations, pre-planned routes, and exclusive experiences. From sun-soaked shores to breathtaking hikes, explore Sicily with confidence and enjoy a seamless travel experience. Visit https://timeforsicily.com/our-ebook-guides/ to explore Sicily hassle-free.
Hulhumale Island, the most picturesque artificial island of the Maldives, is the perfect blend of nature and city comforts. With its stunning beaches, exciting water sports, sites of historical interest, and serene parks, the island provides the perfect blend of fun and tranquility.
Experience seamless private airport transportation in Liverpool with Liverpool Airport Trips LTD. In today's fast-paced world, convenience and comfort are key to airport transfer services.
Visit Us: https://liverpoolairporttrips.co.uk/airport-cab-service-liverpool