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Editor's Notes

1. Introduce selfAbout to be certified as a Social Media Expert (just have to take the test)Interested in social media to become an expert in using Social Media to support LearningNew at this – please join me in my journey
2. The title of the workshop is “Social Networking” but in actuality it probably should have been named “Social Media Networking”Here are the topics our workshop. Are there any you would like to add?
3. Internet-based applications based on Web 2.0 technologyUser-generated contentDialogues vs monologues
4. If you are going to buy a new car or a blender, where do you go to look up information? Now people are searching for information on the service industry, as well as the pop culture icons.1.7 billion people are using the Internet!Companies are using SM to control the conversation – can manage PR and increase visibility with SM; deepen relationships, create a very loyal fan baseSM is new and if you are out there first, you will dominate the space. For example, you will rise to the top of Google searches if you use SM correctly.
5. You might be surprised to hear that I value “in-person” social networking far more than Social Media. I’ve received far more benefits from networking with my professional association, CSTD.I’m going to watch the ROI in social media networking to see if it works for me.Here are my goals for social media:-Strengthen and maintain relationships with existing clients-Create partnerships with other small training companies (at least 3 new by 2011)-Use social media to support learning-Increase my sales by 20% by the end of 2010
6. I’m still figuring out where I am now.I use a spreadsheet to track.Then I’ll set my Performance Measurement Indicators (PMIs)
7. If your clients are meeting at the Bard & Banker every Friday evening, you should be there, too.If your clients are on FB, then you should be there, too.The first step is to establish your profiles on approx. 8 social media sites. I’ll give you some examples of good profiles later.The more you establish yourself, the more you drive traffic to your website, the more your dominate the space – you will rank higher on search engine results; your name/business name will be Top of Mind, people will begin to know, trust, and like you >>>>clientsHere’s a mistake I made on LinkedIn:I joined groups with my competition (other instructional designers)Now I’ve joined groups where my clients are (BC small business groups)
8. Others:PlaxoFoursquare�ݺ�ߣshareDelicious
9. 400 milliion active users!Profile basics: Use a business photoFill in information about yourself and your businessUse lists and set your Privacy SettingsImportant: you may not have 2 profiles on Facebook! Check the Terms.Important: think about whose profile/email your Business Page will “hang off” – if this person leaves your company, your Page may leave too with all your fansDecision making time:- Page or Group- Or using your own personal profile?Page – for businesses; more admin functions, control over messaging; appears in NewsFeeds of Fans. More business like. More apps. You can use profile widgets.Group – short term, encouraging groups of people to talk about a favourite subject.Think about implications before starting – difficult to switch mid-streamBe careful to follow the Terms of FB – a fan page is created under your Personal Profile – you can not be two people on FB!
10. Notice my LinkedIn URL is customized with my name – you can do after you have a certain # of cxns. You can also do this on FB.40 mil registered users, 200 countriesBusiness orientedExample of a good profileSearchable words- professional photo- professional headlines – NOT your title and company! This is your 5 sec elevator speech or bumper sticker titles – use your best searchable wordsYour profile should be Problem-Action-Results PAR oriented (Jason Alba’s advice, author of “I’m on LinkedIn, What Now?”)-Some recommended applications: Amazon Reading List, Jobs, Answers, �ݺ�ߣShare-You’ll get great results from joining groups WHERE your clients are, where your competition is, and by asking and answering questions in ANSWERS
11. Unknown number of ACTIVE users on Twitter. People tend to start with Twitter and then drop off.Twitter is micro-blogging – 140 characters allowed in each tweet (like a text message)Lingo:-Tweet = your micro messageDM = direct message ( like email, only seen by that person, not public) – not used much-RT = retweet (forwarding a tweet)- @reply = person’s address on Twitter- followers = people who are following you--friends = people you follow- use tiny URLS (bit.ly) to preserve character space-# hashtags for subjects (example: #yyj is the hashtag for Victoria-related tweets)It doesn’t’ matter how many people are following you – SM is a numbers game to a certain extent, but be careful in the Twitter environmentThe Twitter culture is about helping, promoting, sharing and support – Spam, automation, email blasts, advertisements, etc. are frowned upon- Example of good profile – fill out about you, use a headshot, professional photo, use your own design backgroundUse Tweetdeck.com to organize your tweetsUse Search.Twitter.com to prospect for new clients – answer their questions!
12. According to Lou Bortone of onlinevideobranding.com,-24% of people who view a video will make a purchase-video speeds up the buying process by 72%-video improves your search ranking (YouTube 2nd most used search engine)-people are watching more online video than reading emailIf my kids want to learn something, the first place they look is on YouTube. My son taught himself to play guitar with YouTubeI just started using Quickbooks, so I searched “Quickbooks free tutorial”. This is a pretty good example, although the screen shot is blurryThere is free software that you can use to do this yourself. If you can use PPT, you can make your own video!Keep the videos short – make a series of tipsYou can have your own channel – for example “Quickbooks.tv”
13. Why blog – according to Denise Wakeman of the Blog Squad:- In 2009, 100 mil US internet users read one blog per month (I read 1 per day) Search engine ranking If people know, like and trust you, they will become fans and then eventually clients Use blogs to engage and attract clients Use blogs to enhance your reputation and build community Blogs are considered tasteful and educated marketing Need to blog at least 1x per week, optimal 2-3x/week
14. Many sites will tell you when one of your contacts joins. Friend them and help make it better for them.Participate in conversations. Add value to the conversation.Always personalize each invitation – say how you know the person, or that you have been interested in their conversations and would like to connectUse Answers on LinkedIn and search for questions on Twitter. This is how you will find out what your clients are worried, angry, pleased, confused about. Be there to help!Promote and share information for others, esp. on TwitterCelebrate when you reach your goals and celebrate others’ accomplishments
15. Block out time for this. I block out 1 hr per day.First thing in the morning seems to work best.Have weekly themes – make a yearly/monthly/daily planHave an accountability partner
16. Learn 1 media at a time, maybe over 2 weeks, watch and learn before you start posting/interactingBe yourself, show a bit of your personal interests. It’s not all about business.Understand and use your privacy settingsHave a yearly/monthly/daily planCheck your ROI/goalsPartner with other small companies or individuals to produce content. Promote each other.