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The majority of the advert is taken up by the
image of a picturesque, larger-then-life dolls-
house with giant flowers in the garden and
hedges shaped like ponies. The artist seems to be
skipping down the path to the house in a bright
red dress that stands out vibrantly, as she looks
back towards the camera. This idyllic, girly
imagery suggests the album music may be very
convention of a Female Pop Artist. However, we
know that after listening to the majority of the
tracks on the album that they contain rather
outspoken and unconventional lyrics that do not
correspond with the cheerful, bright and
somewhat childish album. This contrast may have
been done on purpose to create a sense of
juxtaposition and to break away from convention
in order to make the artist and her album more
interesting. This suggestion may be further backed
by the use of a very dark blue in the background
and by the messy typography used for the album
title ‘Made of Bricks’ and the artist name ‘Kate
Nash’. This messy font contrasts with the clear,
tidy font used for the release date and review and
reiterates the childish elements – as does the
small amount of information.

The background colouring is dark for this
advert however, this is contrasted sharply
by the images of pink flowers behind the
artist and the typography used for the
artist’s name, which is cursive, girly and
in white so it stands out. The initial
darkness of the advert suggests a deeper,
more emotional album whilst the
feminine inserts over the top tell us the
album is not overly depressing or
emotional, as illustrated through the
brighter colours and images. Also, the
mid-shot of the artist that takes up the
majority of cover expands the idea of a
personal album, as the artists expression
and the body language expressed
through her hands are representative of
the artists feelings. The writing at the
bottom of the advert is also in white but
it isn’t flowing and cursive, rather the
album name is very large and all in
Capital ‘LUNGS’, and the smaller
information below is in a similar smart
font emphasising its clarity.

The image of the artist takes up two thirds of the
advert, the use of the close-up shot sells the artist’s
‘brand-image’ to her potential audience. The artist is
also looking directly at the camera and as a result
creates a direct mode of address with the audience.
Usually when direct mode of address and a close up
are used, it is to illustrate deeper and darker emotions
hinting at a possibly more depressing album.
However, we can see from the artists defiant
expression and out-there style; such as her back and
gold lips, that this album may focus more on her
attitude and rebelliousness. This rebellious nature is
further emphasised through the heavy use of
black, including the artists hair, nails, outfit and
lipstick, as well as the bottom third of the
advertisement itself. However, this advert again defies
convention and the depressing connotations of black
colouring, using bright gold writing and accessories.
This use of colour makes the artists name stand out on
the advert and sell’s the artist brand as a result. It also
reflects the artists love of ‘bling’ and extreme fashion
as seen though the gold stencilling on her black lips.
The primary uses of black and gold in this advert are to
catch the readers eye as well as make it more
appealing and interesting through its breaks of

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Cd magazine ad analysis 2

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