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Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom

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Trushali Dodiya
Trushali Dodiya

This presentation is based on a research paper 'Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom' presented in the National Seminar organised by the Department of English, MK Bhavnagar University.

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Department of English, Maharaja Krishnakumarsinhji Bhavnagar University One-day Seminar on Research Prospects in English Studies Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom Presented by Trushali Dodiya Department of English, MKBU 5th March, 2023 Presented At Department of English Maharaja Krishnakumarsinhji Bhavnagar University Gujarat
Table of Content Introduction Transmedia Storytelling and Adaptation Transmedia Storytelling and Indian Cinema Bahubali Dhoom Krrish Conclusion
Introduction: What is Transmedia Storytelling? Introduced by Henry Jenkins - a single story or storyworld can be told across a variety of media, including films, television shows, books, comics, video games, websites, and social media. As Henry Jenkins explains, Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. (Jenkins) He also gives some key ideas of Transmedia Storytelling(Jenkins) Complex Fictional World -Sustains multiple interrelated characters and their stories Constructed narrative- Coordination of Different Media Sectors Gaps and Excesses in the upholding of the story- introduce potential plots which can not be fully told or extra details which hint at more than can be revealed- Readers have a strong incentive to continue to elaborate on these story elements. Each part makes unique contribution
Expands the potential market for a property by creating different points of entry for different audience and economic imperative Derek Johnson notes that transmedia storytelling suggests cultural artistry and participatory culture, franchising calls equal if not more attention to corporate structure and the economic organization of that productive labor.(Johnson) Ex, Star Wars, Harry Potter, The Lord of the Ring, The Matrix All these are fictional stories which goes beyond reality Franchise
Transmedia Storytelling and Adaptation Transmedia Storytelling can be in two ways: Adaptation is a version or retelling of the original, whereas an extension goes beyond the original, like expanding timeline, developing back story of a secondary character.(Jenkins, Henry. Adaptation, Extension, Transmedia) Adaptation Extension
Transmedia Storytelling and Indian Cinema Use of Hollywood terminology to drive the success of the franchise Ex. Bahubali, Krrish, Dhoom, Shaktiman are series of Indian Movies- Adapted in multimedia platforms Only a few examples of this type is in Indian Entertainment Industry
Bahubali Books Bahubali: Battle of the Bold(2020) The Rise of Shivami(2017) Chaturanga(2020) The Queen of Mahishmati(2020) Game Bahubali: The Game(Moonfrog) (2017) Animated TV Series Bahubali: The Lost Legends (2017) Bahubali became widely successful in many countries such as China, Latin America, and Korea.(Bhushan) Movies Baahubali: The Beginning(2015) Baahubali 2: The Conclusion(2017)
Dhoom ACP Jay Dixit and Ali Dhoom= Bike/Thieves Movies Dhoom(2004) Dhoom 2(2006) Dhoom 3(2013) Game: Dhoom 3: The Game Comic Book: Dhoom Redux 893(2012)
Krrish Movies Koi Mil Gaya(2003) Krrish(2006) Krrish 3(2013) Animated Film Series: Kid Krrish(2013) Kid Krrish: Mission Bhutan(2014) Kid Krrish: Mystery in Mongolia(2014) Kid Krrish: Shakalaka America(2015) Game Krrish 3: The Game Animated TV Series: J Bole To Jadoo(2004) Series of Comic Book: Kid Krrish(2014-15) Comic Book: Krrish: Menace of Monkey Man(2014)
Conclusion Transmedia Storytelling is expanding new horizons in Indian cinema as well as entertainment industry. It is changing the landscape of Indian cinema and ways of storytelling. It Engages audiences according their interest Introduction of Popular characters is an endeavour Comparing to Western Transmedia Storytelling, Indian Entertainment Industry is somewhat lacking in distribution as well as extension of the story in many ways Provides new horizons of comparative and innovative study of entertainment Industry in terms of the development of stories/franchise stories
Work Cited HarperCollins Publishers India. Kid Krrish: Bold Beginnings: The Story Behind the Hero. HarperCollins Publishers India, 2015. Acharya, Vijay Krishna, director. Dhoom 3. Yash Raj Films, 2013. Bhushan, Nyay. AFM: 'Baahubali' in Latin America Releases The Hollywood Reporter. The Hollywood Reporter, 13 September 2015, https://www.hollywoodreporter.com/movies/movie-news/afm-baahubali-latin-america-releases-822693/. Accessed 3 March 2023. Chopra, Uday. Dhoom - Redux 893. 2012. Amazon.in, https://www.amazon.in/dp/B008PD0CZM?ref=KC_GS_GB_IN. DeFalco, Tom, and Aditya Bidikar. Krrish: Menace of the Monkey Men. Graphic India, 2014. Derek Johnson, Media Franchising: Creative License and Collaboration in the Culture Industries (New York: New York University Press, 2013), 33. Dhoom:3 The Game Apps on Google Play. Google Play, 14 December 2021, https://play.google.com/store/apps/details?id=com.ninetyninegames.dhoomthree&hl=en_IN&gl=US. Accessed 3 March 2023. Gadhvi, Sanjay, director. Dhoom. Yash Raj Films, 2004. Gadhvi, Sanjay, director. Dhoom 2. Yash Raj Films, 2006. HarperCollins Publishers India. Kid Krrish Book 1: Colour by Code Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 2: Fun-Filled Activities. HarperCollins Publishers India, 2014.
HarperCollins Publishers India. Kid Krrish Book 3: Fun-Filled Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 4: Fun-Filled Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 5: Fun-Filled Activities. HarperCollins Publishers India, 2015. HarperCollins Publishers India. Kid Krrish Book 6: Fun-Filled Activities. HarperCollins Publishers India, 2015. Jenkins, Henry. Adaptation, Extension, Transmedia. Literature/Film Quarterly, vol. 45, no. 2, 2017. JSTOR, https://www.jstor.org/stable/48678410. Accessed 4 Mar. 2023. Jenkins, Henry. Transmedia Storytelling 101 Pop Junctions. Henry Jenkins, 21 March 2007, http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html. Accessed 3 March 2023. Moonfrog. Baahubali: The Game. Baahubali: The Game (Official) APK for Android - Download, 1 April 2022, https://baahubali-the-game- official.en.softonic.com/android. Accessed 3 March 2023. Naidu, Deepak, director. Kid Krrish: Shakalaka Africa. Toonz Animation, Film Kraft Productions and Turner International India, 2015. Nair, Deepak, director. Kid Krrish 3 - Mystery in Mongolia. Toonz Animation India, Film Kraft Productions, and Turner International India, 2014. Neelakantan, Anand. Chaturanga (Baahubali: Before the Beginning). Westland Publications Private Limited, 2020. Neelakantan, Anand. Queen of Mahishmathi: S.S. Rajamouli's Bahubali : Before the Beginning- Book 3. Westland Publications Private Limited, 2020.
Neelakantan, Anand. The Rise of Sivagami: Book 1 of Baahubali - Before the Beginning. Westland Publications Limited, 2017. Rjamau畍i, Es. Es, and Yogesh Chandekar. Bhubali: Battle of the Bold. Westland Publications Limited, 2017. Rajamouli, S. S., director. Baahubali 2: The Conclusion. Arka Media Works, 2017. Rajamouli, S. S., director. Baahubali: The Beginning. Arka Media Works, 2015. Rajamouli, S. S., and Sharad Devarajan, creators. Baahubali: The Lost Legends. Arka Media Works Graphic India, 2017-2020. Amazon Prime Video, https://www.primevideo.com/detail/Baahubali-The-Lost-Legends/0NPYLUXTV93T9VC9HLBXOXHAFV. Accessed 2017-2020. Roshan, Rakesh, director. Koi Mil Gaya. FilmKraft Productions, 2003. Roshan, Rakesh, director. Krrish. FilmKraft Productions, 2006. Roshan, Rakesh, director. Krrish 3. FilmKraft Productions, 2013. Shetty, Tilak, creator. J Bole Toh Jadoo. companies Graphiti Multimedia, 2004. Sooraj, M. K., director. Kid Krrish. Toonz Animation, Film Kraft Productions and Turner International India, 2013.
Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom

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Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom

  • 1. Department of English, Maharaja Krishnakumarsinhji Bhavnagar University One-day Seminar on Research Prospects in English Studies Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom Presented by Trushali Dodiya Department of English, MKBU 5th March, 2023 Presented At Department of English Maharaja Krishnakumarsinhji Bhavnagar University Gujarat
  • 2. Table of Content Introduction Transmedia Storytelling and Adaptation Transmedia Storytelling and Indian Cinema Bahubali Dhoom Krrish Conclusion
  • 3. Introduction: What is Transmedia Storytelling? Introduced by Henry Jenkins - a single story or storyworld can be told across a variety of media, including films, television shows, books, comics, video games, websites, and social media. As Henry Jenkins explains, Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. (Jenkins) He also gives some key ideas of Transmedia Storytelling(Jenkins) Complex Fictional World -Sustains multiple interrelated characters and their stories Constructed narrative- Coordination of Different Media Sectors Gaps and Excesses in the upholding of the story- introduce potential plots which can not be fully told or extra details which hint at more than can be revealed- Readers have a strong incentive to continue to elaborate on these story elements. Each part makes unique contribution
  • 4. Expands the potential market for a property by creating different points of entry for different audience and economic imperative Derek Johnson notes that transmedia storytelling suggests cultural artistry and participatory culture, franchising calls equal if not more attention to corporate structure and the economic organization of that productive labor.(Johnson) Ex, Star Wars, Harry Potter, The Lord of the Ring, The Matrix All these are fictional stories which goes beyond reality Franchise
  • 5. Transmedia Storytelling and Adaptation Transmedia Storytelling can be in two ways: Adaptation is a version or retelling of the original, whereas an extension goes beyond the original, like expanding timeline, developing back story of a secondary character.(Jenkins, Henry. Adaptation, Extension, Transmedia) Adaptation Extension
  • 6. Transmedia Storytelling and Indian Cinema Use of Hollywood terminology to drive the success of the franchise Ex. Bahubali, Krrish, Dhoom, Shaktiman are series of Indian Movies- Adapted in multimedia platforms Only a few examples of this type is in Indian Entertainment Industry
  • 7. Bahubali Books Bahubali: Battle of the Bold(2020) The Rise of Shivami(2017) Chaturanga(2020) The Queen of Mahishmati(2020) Game Bahubali: The Game(Moonfrog) (2017) Animated TV Series Bahubali: The Lost Legends (2017) Bahubali became widely successful in many countries such as China, Latin America, and Korea.(Bhushan) Movies Baahubali: The Beginning(2015) Baahubali 2: The Conclusion(2017)
  • 8. Dhoom ACP Jay Dixit and Ali Dhoom= Bike/Thieves Movies Dhoom(2004) Dhoom 2(2006) Dhoom 3(2013) Game: Dhoom 3: The Game Comic Book: Dhoom Redux 893(2012)
  • 9. Krrish Movies Koi Mil Gaya(2003) Krrish(2006) Krrish 3(2013) Animated Film Series: Kid Krrish(2013) Kid Krrish: Mission Bhutan(2014) Kid Krrish: Mystery in Mongolia(2014) Kid Krrish: Shakalaka America(2015) Game Krrish 3: The Game Animated TV Series: J Bole To Jadoo(2004) Series of Comic Book: Kid Krrish(2014-15) Comic Book: Krrish: Menace of Monkey Man(2014)
  • 10. Conclusion Transmedia Storytelling is expanding new horizons in Indian cinema as well as entertainment industry. It is changing the landscape of Indian cinema and ways of storytelling. It Engages audiences according their interest Introduction of Popular characters is an endeavour Comparing to Western Transmedia Storytelling, Indian Entertainment Industry is somewhat lacking in distribution as well as extension of the story in many ways Provides new horizons of comparative and innovative study of entertainment Industry in terms of the development of stories/franchise stories
  • 11. Work Cited HarperCollins Publishers India. Kid Krrish: Bold Beginnings: The Story Behind the Hero. HarperCollins Publishers India, 2015. Acharya, Vijay Krishna, director. Dhoom 3. Yash Raj Films, 2013. Bhushan, Nyay. AFM: 'Baahubali' in Latin America Releases The Hollywood Reporter. The Hollywood Reporter, 13 September 2015, https://www.hollywoodreporter.com/movies/movie-news/afm-baahubali-latin-america-releases-822693/. Accessed 3 March 2023. Chopra, Uday. Dhoom - Redux 893. 2012. Amazon.in, https://www.amazon.in/dp/B008PD0CZM?ref=KC_GS_GB_IN. DeFalco, Tom, and Aditya Bidikar. Krrish: Menace of the Monkey Men. Graphic India, 2014. Derek Johnson, Media Franchising: Creative License and Collaboration in the Culture Industries (New York: New York University Press, 2013), 33. Dhoom:3 The Game Apps on Google Play. Google Play, 14 December 2021, https://play.google.com/store/apps/details?id=com.ninetyninegames.dhoomthree&hl=en_IN&gl=US. Accessed 3 March 2023. Gadhvi, Sanjay, director. Dhoom. Yash Raj Films, 2004. Gadhvi, Sanjay, director. Dhoom 2. Yash Raj Films, 2006. HarperCollins Publishers India. Kid Krrish Book 1: Colour by Code Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 2: Fun-Filled Activities. HarperCollins Publishers India, 2014.
  • 12. HarperCollins Publishers India. Kid Krrish Book 3: Fun-Filled Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 4: Fun-Filled Activities. HarperCollins Publishers India, 2014. HarperCollins Publishers India. Kid Krrish Book 5: Fun-Filled Activities. HarperCollins Publishers India, 2015. HarperCollins Publishers India. Kid Krrish Book 6: Fun-Filled Activities. HarperCollins Publishers India, 2015. Jenkins, Henry. Adaptation, Extension, Transmedia. Literature/Film Quarterly, vol. 45, no. 2, 2017. JSTOR, https://www.jstor.org/stable/48678410. Accessed 4 Mar. 2023. Jenkins, Henry. Transmedia Storytelling 101 Pop Junctions. Henry Jenkins, 21 March 2007, http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html. Accessed 3 March 2023. Moonfrog. Baahubali: The Game. Baahubali: The Game (Official) APK for Android - Download, 1 April 2022, https://baahubali-the-game- official.en.softonic.com/android. Accessed 3 March 2023. Naidu, Deepak, director. Kid Krrish: Shakalaka Africa. Toonz Animation, Film Kraft Productions and Turner International India, 2015. Nair, Deepak, director. Kid Krrish 3 - Mystery in Mongolia. Toonz Animation India, Film Kraft Productions, and Turner International India, 2014. Neelakantan, Anand. Chaturanga (Baahubali: Before the Beginning). Westland Publications Private Limited, 2020. Neelakantan, Anand. Queen of Mahishmathi: S.S. Rajamouli's Bahubali : Before the Beginning- Book 3. Westland Publications Private Limited, 2020.
  • 13. Neelakantan, Anand. The Rise of Sivagami: Book 1 of Baahubali - Before the Beginning. Westland Publications Limited, 2017. Rjamau畍i, Es. Es, and Yogesh Chandekar. Bhubali: Battle of the Bold. Westland Publications Limited, 2017. Rajamouli, S. S., director. Baahubali 2: The Conclusion. Arka Media Works, 2017. Rajamouli, S. S., director. Baahubali: The Beginning. Arka Media Works, 2015. Rajamouli, S. S., and Sharad Devarajan, creators. Baahubali: The Lost Legends. Arka Media Works Graphic India, 2017-2020. Amazon Prime Video, https://www.primevideo.com/detail/Baahubali-The-Lost-Legends/0NPYLUXTV93T9VC9HLBXOXHAFV. Accessed 2017-2020. Roshan, Rakesh, director. Koi Mil Gaya. FilmKraft Productions, 2003. Roshan, Rakesh, director. Krrish. FilmKraft Productions, 2006. Roshan, Rakesh, director. Krrish 3. FilmKraft Productions, 2013. Shetty, Tilak, creator. J Bole Toh Jadoo. companies Graphiti Multimedia, 2004. Sooraj, M. K., director. Kid Krrish. Toonz Animation, Film Kraft Productions and Turner International India, 2013.