People always talk about social media as if its something new, it isn't. Its the world's oldest way of doing business - talking to your customers and involving them in your community. What people often get wrong is that its a tool, not a strategy. It amplifies what already exists, if your business sucks, when its exposed to social media, it will suck even more.
I'm a full stack marketeer ; from the early stages of brand building and name recognition, to big launch events, managing press and publicity, product promotion and building out the day to day marketing and publicity machine that's going to bring the right sorts of customers and sales lead to the door, I've done it all. From smal...
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