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[I tea] online competition

T
Tuong Vi Nguyen

The document provides a business solution strategy for a tea shop facing declining business due to bad rumors. The strategy includes improving hygiene, displaying ingredients to build trust, decorating with information on tea making and benefits, and adding activities and promotions to attract customers and improve the customer experience physically and spiritually. The shop will be redesigned with serving areas, a processing area, and rooms for events. Additional drinks and cupcakes will be added to the menu along with promotions rewarding loyal customers. Services like event space rental and guest speaker events will also be provided. The goal is to change perceptions, boost business, and fulfill the shop's slogan of "Do the best, get belief."

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ONLINE COMPETITION
PROBLEM ANALYSIS TEA SHOP INTRODUCTION BUSINESS SOLUTION STRATEGIES OUTLINE
Problem At this moment, we are facing the fact that our business is on a downtrend because of bad rumors about poor hygiene and unknown origin of ingredients. Therefore, we need to find out appropriate methods to alter the current situation for the sake of: Improving our business of lemon tea. Reinforcing customer belief towards our products. Analysis Based on our slogan Do the best, get belief, we work hard to deliver best service to satisfy the customers then gain their trust. We specially care about both physical and spiritual health of our customers, maintain good relationship to assure that they will come to the shop next time. Beside proving the high standard of ingredient, we focus to create an interesting d辿cor inside our shop, which brings amazing experience to the customers while they are enjoying our lemon tea. PROBLEM ANALYSIS
TEA SHOP INTRODUCTION This is our own design of the shops name and logo: WHY we choose this logo: It make our customers feel fresh and eye-catching. The logo reveals about main ingredients used to make a glass of lemon tea. The letter I means: quality belief It is our commitment about the quality of ingredients as well as good-for- health service to get the belief from our customers. Target Customers: Teenagers and Students THE SHOPS NAME
TEA SHOP INTRODUCTION THE SHOPS PRINCIPLES ALWAYS SMILE ALWAYS RESPECT AND LISTEN TO CUSTOMERS ALWAYS BE FRIENDLY
THE SHOPS DESIGN DRAWINGS TEA SHOP INTRODUCTION Processing Area Serving Area 1 ROOM Serving 25 to 30 people ROOM Serving 15 to 20 people WC Serving Area 2 Main door The size of our tea shop is 8x12m. (8 meters in width and 12 meters in length) It includes: o Serving area 1: the largest area for serving o Processing area: where we display ingredients and make products o Two rooms: these are for a large group of customers who want to celebrate party or birthday o Serving Area 2: a place with decorated walls where customers can take photos to keep happy moments There are totally six people operating our lemon tea shop: My is cashier, Vi and Hung are bartenders, 2 waiters and 1 security.
THE SHOPS TABLES AND CHAIRS TEA SHOP INTRODUCTION There are two reasons why we choose this kind of table: 1. It reduces the cost when we buy seat cushions instead of chairs 2. It makes our customers more comfortable when sitting and moving
BUSINESS SOLUTION STRATEGIES PROCESSING AREA We display the ingredients and tools in a glass cupboard. Moreover, we separate the Processing and Serving Area 1 by a glass wall. By this way, the customers can witness the process of making lemon tea that it is made from reliable ingredients, not from chemical powder. We just process the materials in the early stage: Boiling an amount of tea enough for about 20 glasses of lemon tea. Because tea leave needs long brewing time, we make tea beforehand to have the tea leaves brew best. WE TAKE CARE OF OUR CUSTOMERS PHYSICAL HEALTH
WALL DECORATIONS BUSINESS SOLUTION STRATEGIES Step 1 Step 2 Step 3 We decide to decorate our tea shop 3 main walls: 2 walls in Main Area and 1 wall in Memorial Area The first wall named How to make lemon tea
WALL DECORATIONS BUSINESS SOLUTION STRATEGIES The second wall is Benefits of lemon tea Weight loss Longevity Acne Treatment Anti-Aging Intelligence
WALL DECORATIONS BUSINESS SOLUTION STRATEGIES Memorable Moments is the name of the third wall This is white paper-hanging wall with cute sticky notes where we create chances for customers to draw or write whatever they want to capture their memorable moments. Moreover, we have the photo taking service for our customers. After taking, photos will be uploaded on our shops Facebook and Twitter for customers to download and share it with their friends. WE TAKE CARE OF OUR CUSTOMERS SPIRITAL HEALTH
MENU BUSINESS SOLUTION STRATEGIES Beside lemon tea, we add: - 2 new kinds of drinks - 5 types of cupcakes The reason is to make our menu variety and attract more customers if they want to try something new EAT DRINK Cannoli cupcake Matcha cupcake Vanilla cupcake Tiramisu cupcake Rose cupcake Lemon Tea Flower Tea Lemon juice 15 000 VND 12 000 VND 12 000 VND 22 000 VND 22 000 VND 22 000 VND 22 000 VND 22 000 VND
HOW WE RUN? BUSINESS SOLUTION STRATEGIES Products - We serve lemon tea, tea, lemon juice and cupcakes with several flavors - There is also take-way service for those who can not stay in our tea shop We have the program called SPECIAL SMILE: 1. When customers order 10 lemon tea glasses, they can choose additional 3 small cupcakes with free of charge. 2. The day customer coming is one of 7 days in week having their birthday, we will have present for them. 10 x + 3
HOW WE RUN? BUSINESS SOLUTION STRATEGIES Service - We have two rooms, as introduced before, for lease. Customers can use it for setting up small seminar, celebration, birthday party and etc. - Twice a month, on Saturday, we hold tea chat event in which a guest speakers invited to share their knowledge and experience for the youth in a certain topic. Note: Guests can be outstanding students or business people who are willing to share with young generations.
WE DO THE BEST, GET BELIEF
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[I tea] online competition

  • 2. PROBLEM ANALYSIS TEA SHOP INTRODUCTION BUSINESS SOLUTION STRATEGIES OUTLINE
  • 3. Problem At this moment, we are facing the fact that our business is on a downtrend because of bad rumors about poor hygiene and unknown origin of ingredients. Therefore, we need to find out appropriate methods to alter the current situation for the sake of: Improving our business of lemon tea. Reinforcing customer belief towards our products. Analysis Based on our slogan Do the best, get belief, we work hard to deliver best service to satisfy the customers then gain their trust. We specially care about both physical and spiritual health of our customers, maintain good relationship to assure that they will come to the shop next time. Beside proving the high standard of ingredient, we focus to create an interesting d辿cor inside our shop, which brings amazing experience to the customers while they are enjoying our lemon tea. PROBLEM ANALYSIS
  • 4. TEA SHOP INTRODUCTION This is our own design of the shops name and logo: WHY we choose this logo: It make our customers feel fresh and eye-catching. The logo reveals about main ingredients used to make a glass of lemon tea. The letter I means: quality belief It is our commitment about the quality of ingredients as well as good-for- health service to get the belief from our customers. Target Customers: Teenagers and Students THE SHOPS NAME
  • 5. TEA SHOP INTRODUCTION THE SHOPS PRINCIPLES ALWAYS SMILE ALWAYS RESPECT AND LISTEN TO CUSTOMERS ALWAYS BE FRIENDLY
  • 6. THE SHOPS DESIGN DRAWINGS TEA SHOP INTRODUCTION Processing Area Serving Area 1 ROOM Serving 25 to 30 people ROOM Serving 15 to 20 people WC Serving Area 2 Main door The size of our tea shop is 8x12m. (8 meters in width and 12 meters in length) It includes: o Serving area 1: the largest area for serving o Processing area: where we display ingredients and make products o Two rooms: these are for a large group of customers who want to celebrate party or birthday o Serving Area 2: a place with decorated walls where customers can take photos to keep happy moments There are totally six people operating our lemon tea shop: My is cashier, Vi and Hung are bartenders, 2 waiters and 1 security.
  • 7. THE SHOPS TABLES AND CHAIRS TEA SHOP INTRODUCTION There are two reasons why we choose this kind of table: 1. It reduces the cost when we buy seat cushions instead of chairs 2. It makes our customers more comfortable when sitting and moving
  • 8. BUSINESS SOLUTION STRATEGIES PROCESSING AREA We display the ingredients and tools in a glass cupboard. Moreover, we separate the Processing and Serving Area 1 by a glass wall. By this way, the customers can witness the process of making lemon tea that it is made from reliable ingredients, not from chemical powder. We just process the materials in the early stage: Boiling an amount of tea enough for about 20 glasses of lemon tea. Because tea leave needs long brewing time, we make tea beforehand to have the tea leaves brew best. WE TAKE CARE OF OUR CUSTOMERS PHYSICAL HEALTH
  • 9. WALL DECORATIONS BUSINESS SOLUTION STRATEGIES Step 1 Step 2 Step 3 We decide to decorate our tea shop 3 main walls: 2 walls in Main Area and 1 wall in Memorial Area The first wall named How to make lemon tea
  • 10. WALL DECORATIONS BUSINESS SOLUTION STRATEGIES The second wall is Benefits of lemon tea Weight loss Longevity Acne Treatment Anti-Aging Intelligence
  • 11. WALL DECORATIONS BUSINESS SOLUTION STRATEGIES Memorable Moments is the name of the third wall This is white paper-hanging wall with cute sticky notes where we create chances for customers to draw or write whatever they want to capture their memorable moments. Moreover, we have the photo taking service for our customers. After taking, photos will be uploaded on our shops Facebook and Twitter for customers to download and share it with their friends. WE TAKE CARE OF OUR CUSTOMERS SPIRITAL HEALTH
  • 12. MENU BUSINESS SOLUTION STRATEGIES Beside lemon tea, we add: - 2 new kinds of drinks - 5 types of cupcakes The reason is to make our menu variety and attract more customers if they want to try something new EAT DRINK Cannoli cupcake Matcha cupcake Vanilla cupcake Tiramisu cupcake Rose cupcake Lemon Tea Flower Tea Lemon juice 15 000 VND 12 000 VND 12 000 VND 22 000 VND 22 000 VND 22 000 VND 22 000 VND 22 000 VND
  • 13. HOW WE RUN? BUSINESS SOLUTION STRATEGIES Products - We serve lemon tea, tea, lemon juice and cupcakes with several flavors - There is also take-way service for those who can not stay in our tea shop We have the program called SPECIAL SMILE: 1. When customers order 10 lemon tea glasses, they can choose additional 3 small cupcakes with free of charge. 2. The day customer coming is one of 7 days in week having their birthday, we will have present for them. 10 x + 3
  • 14. HOW WE RUN? BUSINESS SOLUTION STRATEGIES Service - We have two rooms, as introduced before, for lease. Customers can use it for setting up small seminar, celebration, birthday party and etc. - Twice a month, on Saturday, we hold tea chat event in which a guest speakers invited to share their knowledge and experience for the youth in a certain topic. Note: Guests can be outstanding students or business people who are willing to share with young generations.
  • 15. WE DO THE BEST, GET BELIEF