Tweetajob Webinar: Twitter For Recruiters
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This document summarizes a webinar about using Twitter as a recruiting platform. It discusses how Twitter works, its growing user base, and how tweets can spread information. It also outlines strategies for integrating Twitter into a company's recruiting efforts, such as building talent communities, searching for passive candidates, and advertising open positions. Finally, it presents the benefits of using Tweetajob, a Twitter recruiting solution, such as improving the jobseeker experience and allowing companies to strengthen their employer brand.
Tweetajob Webinar: Twitter For Recruiters
- 1. Add Twitter to Your Toolbox Webinar Sponsored by Tweetajob Hashtag #tweetajob
- 2. Holy Tweetajob! ≒ 2-minute Twitter tutorial ≒ Whats the big deal? Why we think Twitter works as a recruiting platform ≒ Integrating Twitter into your Social Recruiting Strategy ≒ The Tweetajob Solution ≒ Q&A
- 3. Do You Twitter? ≒ 77% - YES ≒ 17% - Not Yet ≒ 5% - No (1 Nevah!)
- 5. Chaos
- 6. So Whats The Big Deal? ≒ Do jobseekers use Twitter? ≒ Is it an appropriate platform for recruiting? ≒ Will Twitter be around? Do they even make money?
- 7. One Billion with a B - Users ≒ Current conservative estimate 18 million users access monthly ≒ Represents 11% of internet users ≒ 26 million users predicted in 2010 Source: emarketer.com ≒ Twitter predicts 1 Billion users by 2013 ≒ LinkedIn 10 Million users (in six years) ≒ Twitter users have above-average income and education
- 8. Open Platform ≒ Twitters API (Application Programming Interface) is open Thousands of developers are building applications based on Twitters code Similar to Apple iPhone apps ≒ Tweetajob is built on the Twitter API ≒ Tweets can be searched an indexed and used in other content sites
- 9. Relationships ≒ Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing Bio URL (blog or LI profile) Tweets Followers/Following Links
- 10. Its Mobile ≒ Receive tweets by visiting the Twitter website ≒ Receive tweets on your mobile phone (via text message) ≒ Use Twitter clients applications that mimic Twitter, with more additional functionality such as Twitterberry or Tweetie ≒ Twitter has also developed its own mobile client
- 11. Tweets Have Legs
- 12. Integrating Twitter Into Your Recruiting Strategies ≒ Building Talent Communities ≒ Integrate Twitter with other media and tools ≒ Search for passive candidates ≒ Advertise positions to active and semi-active jobseekers
- 13. Followers = Community ≒ Participate and contribute fresh, interesting, original content ≒ Answer questions ≒ Provide clarification ≒ Share company news, but dont overdo it ≒ Interesting profiles ≒ Find and follow talent ≒ Keywords ≒ Events ≒ Associations ≒ Companies
- 14. No Social Media Stands Alone ≒ Integrate Twitter with other media and tools ≒ Career site ≒ Blogs ≒ Facebook Fan Page ≒ LinkedIn profiles ≒ Job Alerts/email campaigns ≒ Email signatures ≒ Print literature!
- 15. Searching Twitter ≒ Within Twitter (use Advanced Search or Twitter Search Operators) Try: php linux jobs -job ≒ Boolean Search (Google or Bing} Try: site:twitter.com php AND (saas OR cloud) job -jobs ≒ Using hashtags Try: #FOWA @carsonified ≒ Twitter Search Engines or Directories Leapfish IceRocket Tweetscan Tweepsearch or Twellow ≒ Using Twitter Lists Try listorious.com
- 16. How are Companies Using Twitter to Recruit?
- 17. Reaching Active and Semi-Active Candidates
- 18. The Tweetajob Advantage ≒ Improves the jobseeker experience ≒ Its fast ≒ Jobs are SEOd ≒ Its inexpensive ≒ Allows you to build relationships ≒ Strengthens your employer brand ≒ Feed your talent communities
- 19. The Tweetajob Advantage Tweetajob The Other Job Boards Do-it-Yourself Guy Easy to use Jobseeker Experience Targeted Tweets 1,000 Tweet Limit N/A N/A SEO-enabled Automation avail ? Employer Branding Cost $5-$30 $.99-9.99 FREE
- 20. Q&A ≒ ROI?
- 21. Keep it Going/Pay it Forward! ≒ Try it! Discount code will follow in email. ≒ Subscribe to the newsletter for Twitter tips ≒ Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob ≒ Contact us if you would like to learn more about Subscription or Enterprise Packages ≒ Complete the brief survey