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Mid Semester Thesis Progress Presentation
On
IDENTIFICATION OF CRITICAL FACTORS RELATED TO BUYER SUPPLIER
RELATIONSHIP IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT
UNDER THE GUIDANCE OF
Dr. MANISH GUPTA
Associate Professor, MED
DEPARTMENT OF MECHANICAL ENGINEERING
MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY,ALLAHABAD-211004
PRSENTED BY:-
UPENDRA SINGH
Reg.No. - 2016PR20
M.Tech. - 2nd YEAR
1
CONTENTS :
 Objectives
 Plan of work
 Introduction
 Literature review
 Factor related to buyer-supplier relationship
 Implementation of ISM
 Implementation of AHP
 References
2
Objectives
3
 Critical factors identification for effective buyer- supplier
relationship in sustainable supply chain management.
 To Evaluate and prioritize the effect of factors on buyer-
supplier relationship in SSCM using AHP and ISM model.
 To Improve the supply chain performance of buyer- supplier
relationship in sustainable supply chain management.
4
MONTH
WORK
DEC JAN FEB MARC
H
APR MAY
Study of
mathematical
modelling
Techniques related
to supply chain
Implementation of
modelling Technique
Comparison of
result
Rank the preference
order
Plan of Work
Supply chain management
 Supply chain management is the managing flow of
information through supply chain in order to attain the level
of synchronization that will make it more responsive to
customers needs while lowering costs.
 The main aim of supply chain management is to enhance
sales of goods and services to the end customer while at the
same time reducing both inventory and operating expenses.
5
Sustainable supply chain management
6
 The management of material, information and capital flow as
well as cooperation among companies along the supply chain
while taking the goal from three dimension of sustainable
development, i.e. economic, environmental and social, into
account which is derived from customer and stakeholder
requirement.
Three area of sustainable development-:
 Environmental
 Economic
 Social
Literature Review
7
SR. NO TITLE AUTHOR YEAR
1 Buyersupplier relationships: derived
value over two decades Regis terpend Robert
B. Handfield.
2005
2 Effect of Buyer-Seller Relationship
Structure On Firm Performance.
RenGe Fontenot
Richard P. Vlosky
et.al
1997
3 Activity-based costing: effects of
long-term buyer-supplier relationships
Henrik Agndal Ulf
Nilsson,
2007
4 Sustainability adoption through buyer
supplier relationship across
supply chain: A literature review and
conceptual framework
Divesh Kumar, Zillur
Rahman.
2015
8
SR. NO PAPER TITLE AUTHOR YEAR
5 Buyer-seller relationships in business
markets.
Cannon, J. and
Perreault, W.
1999
6 Sustainability to support end-to-end
value chain: the role of supply chain
management
David J.Closs ,
Nathan Meachan.
2010
7 Sustainable supply chain practices: an
empirical investigation on Indian
automobile industry.
P.R.C. Gopal, and
Jitesh Thakkar.
2015
8 Evaluation of supplier capability and
performance: A method for
supply base reduction.
Ashutosh Sarkara,,
Prata K.J.
Mohapatra.
2006
9
SR. NO PAPER TITLE AUTHOR YEAR
9 Buyer-Seller Relationships in
Business Markets
Joseph P. Cannon and
William D. Perreault Jr
1999
10 Supplier development and buyer-
supplier
relationship strategies - a literature
review
Ilkk Sillanpa, Khuram
Shahzad, Elina
Sillanpa.
2015
11 Core issues in sustainable supply
chain management  a Delphi study
Stefan Seuring, martin
Muller.
2017
12 The evolution of buyer-supplier
relationships:An historical industry
approach.
Jared Hansen. 2009
10
SR. NO PAPER TITLE AUTHOR YEAR
13 Role of buyer-supplier relationship
and trust in organizational
performance
Inayatullah,
Rakesh narain,
Amar singh.
2012
14 Performance Measurement in
Strategic Buyer-Supplier
Relationships
Benn Lawson. 2008
15 Evaluating buyer-supplier
relationshipperformance spirals:
A longitudinal study
Chad W. Autry ,
Susan L. Golicic .
2010
16 Buyer-supplier relationships in
supply chain Management:
relationship, trust, supplier
Involvement, and performance
Jacques Verville and
Nazim Taskin.
2012
11
Serial no. Critical factors related to buyer-
supplier relationship
References
1 Trust [1],[2],(4),[7],[13],[16]
2 Performance [2],[3],[13],[15],[16]
3 Cooperation [1],[4],[5],[13]
4 Real time information sharing [6],[8],[10], (13]
5 Collaboration [1],[3],[4],[10]
6 Commitment [2],[4],[9],[13]
7 Communication [2],[13],[14]
Critical factors related to buyer-
supplier relationship
12
8 Risk sharing [6],[7],[13]
9 Satisfaction [2],[4],[12]
10 Knowledge sharing [10],[13]
11 Technology sharing [4],[5]
12 Mutual goal [5],[13]
13 Coordination [5],[13]
14 Supplier involvement [10],[16]
15 Risk& Rewards [10]
Interpretive Structural Modeling(ISM)
13
 Interpretive Structural Modeling is used for identifying and
summarizing relationship among specific variables, which
define a problem or an issues.
 It is an interactive learning process.
 To identify rank and variables.
 To establish the interrelationship among the variables
14
Identified the
factors
Literature
review
Expert
Opinion
Establish contextual
relationship between
variable
Develop the SSIM
Develop the Reachability
matrix
Partition the Reachability
Matrix into different level
Develop the diagraph
Remove the
Transitivity from
diagraph
Construct the
model
Step of ISM methodology
Structural Self Interaction Matrix(SSIM)
15
 ISM methodology suggests the use of the expert opinions
based on various management techniques such as brain
storming, nominal group technique, etc. in developing the
contextual relationship among the variables, Four symbol are
used to denote the direction of relationship between the
variables.
 V : Criterion for i leads to criterion j
 A : Criterion for j leads to criterion i
 X : Criterion for i leads to criterion j and j leads to criterion i
 O : No relationship i and j
Reachability matrix
16
 If the (i, j) entry in the SSIM is V, then the (i, j) entry in the
reachability matrix becomes 1 and the (j, i) entry becomes 0;
 If the (i, j) entry in the SSIM is A, then the (i, j) entry in the
reachability matrix becomes 0 and the (j,i) entry becomes 1;
 If the (i, j) entry in the SSIM is X, then the (i, j) entry in the
reachability matrix becomes 1 and the (j, i) entry becomes 1;
 If the (i, j) entry in the SSIM is O, then the (i, j) entry in the
reachability matrix becomes 0 and the (j, i) entry becomes 0;
17
Structural Self Interaction Matrix (SSIM)
Critical Factors
Risk&reward
Supplier
involvement
Coordination
Mutualgoal
Technologysharing
Knowledgesharing
Satisfaction
Risksharing
Communication
Commitment
Collaboration
RealtimeInformation
sharing
Cooperation
Performance
Trust
Trust O V O O O V V X A V O O X O
Performance A V V X V X A A V A V A O
Cooperation O V A V O O V V V O V O
Real time Information
sharing O V A O O X O X A X X
Collaboration O X V V X V O V O X
Commitment O X A O A X O V V
Communication O X V V O V V A
Risk sharing V O O V O O V
Satisfaction O O O V O O
Knowledge sharing O O X A A
Technology sharing O V O O
Mutual goal O V X
Coordination O A
Supplier involvement O
Risk reward
Critical Factors
Trust
Performance
Cooperation
Real
TimeInformation
sharing
Collaboration
Commitment
Communication
Risksharing
Satisfaction
Knowledge
sharing
Technology
sharing
Mutualgoal
Coordination
Supplier
involvement
Risk&Reward
Trust 1 0 1 0 0 1 0 1 1 1 0 0 0 1 0
Performance 0 1 0 0 1 0 1 0 0 1 1 1 1 1 0
Cooperation 1 0 1 0 1 0 1 1 1 0 0 1 0 1 0
Real time Information
sharing
0 1 0 1 1 1 0 1 0 1 0 0 0 1 0
Collaboration 0 0 0 1 1 1 0 1 0 1 1 1 1 1 0
Commitment 0 1 0 1 1 1 1 1 0 1 0 0 0 1 0
Communication 1 0 0 1 0 0 1 0 1 1 0 1 1 1 0
Risk sharing 1 1 0 1 0 0 1 1 1 0 0 1 0 0 1
Satisfaction 0 1 0 0 0 0 0 0 1 0 0 1 0 0 0
Knowledge sharing 0 1 0 1 0 1 0 0 0 1 0 0 1 0 0
Technology sharing 0 0 0 0 1 1 0 0 0 1 1 0 0 1 0
Mutual goal 0 1 0 0 0 0 0 0 0 1 0 1 1 1 0
Coordination 0 0 1 1 0 1 0 0 0 1 0 1 1 0 0
Supplier involvement 0 0 0 0 1 1 1 0 0 0 0 0 1 1 0
Risk & reward 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1
Initial Reachability Matrix
18
19
Final Reachability Matrix
Critical Factors
Trust
Performance
Cooperation
Realreal
TimeIinformation
sharing
Collaboration
Commitment
Communication
Risksharing
Satisfaction
Knowledge
sharing
Technology
sharing
Mutualgoal
Coordination
Supplier
involvement
Risk&Reward
Trust 1 1* 1 1* 0 1 0 1 1 0 0 0 1* 1 0
Performance 1* 1 1* 0 1 1* 1 0 1 1 1 1 1 1 1*
Cooperation 1 1* 1 1* 1 0 1* 1 1 0 0 1 1* 1 1*
Real time Information
sharing
0 1 0 1 1 1 1 1 1* 1 0 0 1* 1 0
Collaboration 1* 0 0 1 1 1 0 1 1* 1 1 1 1 1 1*
Commitment 0 1 0 1 1 1 1 1 0 1 0 1* 0 1 0
Communication 1 1* 0 1 0 0 1 0 1 1 0 1 1 1 1*
Risk sharing 1 1 0 1 0 1* 1 1 1 0 1* 1 0 0 1
Satisfaction 0 1 0 0 1* 0 0 0 1 0 0 1 0 1* 0
Knowledge sharing 0 1 1* 1 0 1 0 1* 0 1 0 0 1 0 1*
Technology sharing o 1* 0 0 1 1 1* 0 0 1 1 1* 0 1 1*
Mutual goal 0 1 0 1* 0 0 0 0 1* 1 1* 1 1 1 0
Coordination 0 1* 1 1 0 1 1* 0 1* 1 0 1 1 0 1*
Supplier involvement 1* 0 0 0 1 1 1 0 1* 0 0 1* 1 1 0
Risk& reward 1* 1 0 0 0 0 0 0 0 0 0 0 1* 0 1
20
Factor
s
Reachability
set
Antecedent
set
Intersection
set
Level
1 1,2,3,4,6,8,9,13,14,15 1,2,3,5,7,8,14 1,2,3,8,14 V
2 1,2,3,5,6,7,9,10,11,12
,13,14,15
1,2,3,4,6,7,8,9,10
,12,13,15
1,3,2,6,7,9,10,12
,13,15
VI
3 1,2,3,4,5,7,8,9,12,14,
15
1,3,10,12,13,15 1,3,12,15 V
4 2,4,5,6,7,8,9,10,13,14 1,3,4,5,6,7,8,10,1
2,13
4,8,10,13 IV
5 1,4,5,6,8,9,10,11,12,1
3,14,15
2,3,4,5,6,9,11,14 4,5,6,9,11,14 VI
6 2,4,5,6,7,8,10,12,14 1,2,4,5,6,8,10,11,
13,14
2,4,5,6,8,10,14 IV
7 1,2,4,7,9,10,12,13,14,
15
2,3,4,6,7,8,11,13,
14
2,4,7,13,14 IV
Partition level for Reachability Matrix
21
Factor
s
Reachability
set
Antecedent
set
Intersection
set
Lev
el
8 1,2,4,6,7,8,9,11,12 1,3,4,5,6,8,10 1,4,6,8 IV
9 2,5,9,12,14 1,2,3,4,5,7,8,9,12,
13,14
2,5,9,12,14 II
10 2,3,4,6,8,10,13,15 2,3,4,5,6,7,10,11,1
2,13
2,3,4,6,10,13 V
11 5,6,7,10,11,12,14,15 2,5,8,11,12 5,11,12 VI
12 2,4,10,11,12,13,14 2,3,5,6,7,8,9,11,12,
13,14
11,12,13,14 VI
13 2,3,4,6,7,9,10,12,13,1
5
1,2,3,4,5,7,10,12,1
3,14
3,4,7,10,12,13 V
14 1,5,6,7,9,12,13,14 1,2,3,4,5,6,7,9,11,1
2,14
1,5,6,7,12,14 III
15 1,2,13,15 1,2,3,5,7,8,10,11,1
3,15
1,2,13,15 I
22
Fig.1: Diagraph of initial reachability matrix
23
Analytic hierarchy process (AHP) is one of multi criteria decision
making method that was originally developed by Prof Thomas L.
Saaty. In short, it is a method to derive ratio scales from pair
comparisons,
Checking the consistency ratio of every pair- wise comparison to
check the consistency of the subjective judgments.
Analytical Hierarchy Process
Scale Definition Judgments of preferences
1 Equal Importance Both activities have equal importance
3 Moderate importance Judgments slightly favour one activity over another
5 Strong importance Judgment strongly favour one activity over another
7 Very strong importance An activity is favoured very strongly over another
9 Extreme importance An activity is favoured Extremely over another
Scale of relative preference to pair wise comparison
24
Check
CR
If
CR<0.1
Define the objective and goal
Identified the factors
To make the pair wise comparison
Formation of comparison matrix
Calculate the
priority vector
Flowchart for Analytic hierarchy
Analytic hierarchy process (AHP)
yes
No
Consistency ratio
25
The consistency ratio (CR) computation formula is: CR = Consistency
Index (CI) / Random Consistency Index (RI). Ax = 了 max X, where A is
denoted as the pair-wise comparison matrix and X as row averages, CI
can be calculated by:
CI= (了 max n)/ (n-1) (n represents the number of criteria)
Then the corresponding value of RI is found in the Saatys table below:
N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
RI 0 0 0.5
8
0.9
0
1.1
2
1.2
4
1.3
2
1.1
4
1.4
5
1.4
9
1.5
1
1.4
8
1.5
6
1.5
7
1.5
9
Using the responding RI found in the above table, we can receive the
consistency ratio CR = CI/RI. If the CR value is less than 0.1, then
we say the judgments are consistent and acceptable.
26
Pair-wise comparison of critical factors
Critical Factors
Trust
Performance
Cooperation
Real
TimeInformation
sharing
Collaboration
Commitment
Communication
Risksharing
Satisfaction
Knowledgesharing
Technologysharing
Mutualgoal
Coordination
Supplier
involvement
Risk&Reward
Trust 1.00 3.00 5.00 3.00 7.00 3.00 7.00 3.00 5.00 9.00 3.00 9.00 7.00 5.00 3.00
Performance 0.33 1.00 5.00 3.00 7.00 3.00 7.00 3.00 5.00 5.00 9.00 3.00 9.00 7.00 5.00
Cooperation 0.20 0.20 1.00 0.33 5.00 0.33 5.00 0.33 3.00 3.00 7.00 0.33 7.00 5.00 3.00
Real time Information
sharing
0.20 0.33 3.00 1.00 5.00 0.33 5.00 0.33 5.00 3.00 7.00 0.33 7.00 7.00 3.00
Collaboration 0.14 0.14 0.20 0.20 1.00 0.20 3.00 0.20 0.33 0.33 5.00 0.20 3.00 3.00 0.33
Commitment 0.33 0.33 3.00 3.00 5.00 1.00 7.00 3.00 5.00 5.00 9.00 3.00 9.00 7.00 5.00
Communication 0.14 0.14 0.20 0.20 0.33 0.14 1.00 0.20 0.33 0.33 3.00 0.14 3.00 3.00 0.20
Risk sharing 0.33 0.33 3.00 3.00 5.00 0.33 5.00 1.00 5.00 3.00 9.00 0.33 7.00 7.00 3.00
Satisfaction 0.20 0.20 0.33 0.20 3.00 0.33 3.00 0.20 1.00 0.33 5.00 0.20 5.00 3.00 0.33
Knowledge sharing 0.10 0.20 0.33 0.33 3.00 0.20 3.00 0.33 3.00 1.00 5.00 0.20 5.00 5.00 0.33
Technology sharing 0.33 0.11 0.14 0.14 0.20 0.11 0.33 0.11 0.20 0.20 1.00 0.11 0.33 0.33 0.14
Mutual goal 0.11 0.33 3.00 3.00 5.00 0.33 7.00 3.00 5.00 5.00 9.00 1.00 7.00 7.00 5.00
Coordination 0.33 0.11 0.14 0.14 0.33 0.11 0.33 0.14 0.20 0.20 3.00 0.14 1.00 0.33 0.20
Supplier involvement 0.20 0.14 0.20 0.14 0.33 0.14 0.33 0.14 0.33 0.20 3.00 0.14 3.00 1.00 0.20
Risk reward 0.33 0.20 0.33 0.33 3.00 0.20 5.00 0.33 3.00 3.00 7.00 0.20 5.00 5.00 1.00
Total 4.30 6.78 24.89 18.03 50.20 9.77 59.00 15.33 41.40 38.60 85.00 18.34 78.33 65.67 29.74
27
Normalized matrix of critical factors
Critical Factors
Trust
Performance
Cooperation
Real
TimeInformation
sharing
Collaboration
Commitment
Communication
Risksharing
Satisfaction
Knowledgesharing
Technologysharing
Mutualgoal
Coordination
Supplier
involvement
Risk&Reward
Total
Average
Trust 0.23 0.44 0.20 0.17 0.14 0.31 0.12 0.20 0.12 0.23 0.04 0.49 0.09 0.08 0.10 2.95 0.20
Performance 0.08 0.15 0.20 0.17 0.14 0.31 0.12 0.20 0.12 0.13 0.11 0.16 0.12 0.11 0.17 2.26 0.15
Cooperation 0.05 0.03 0.04 0.02 0.10 0.03 0.09 0.02 0.07 0.08 0.08 0.02 0.09 0.08 0.10 0.89 0.06
Real time Information sharing
0.05 0.05 0.12 0.06 0.10 0.03 0.09 0.02 0.12 0.08 0.08 0.02 0.09 0.11 0.10 1.11 0.07
Collaboration 0.03 0.02 0.01 0.01 0.02 0.02 0.05 0.01 0.01 0.01 0.06 0.01 0.04 0.05 0.01 0.36 0.02
Commitment 0.08 0.05 0.12 0.17 0.10 0.10 0.12 0.20 0.12 0.13 0.11 0.16 0.12 0.11 0.17 1.84 0.12
Communication 0.03 0.02 0.01 0.01 0.01 0.02 0.02 0.01 0.01 0.01 0.04 0.01 0.04 0.05 0.01 0.28 0.02
Risk sharing 0.08 0.05 0.12 0.17 0.10 0.03 0.09 0.07 0.12 0.08 0.11 0.02 0.09 0.11 0.10 1.32 0.09
Satisfaction 0.05 0.03 0.01 0.01 0.06 0.03 0.05 0.01 0.02 0.01 0.06 0.01 0.06 0.05 0.01 0.48 0.03
Knowledge sharing 0.02 0.03 0.01 0.02 0.06 0.02 0.05 0.02 0.07 0.03 0.06 0.01 0.06 0.08 0.01 0.56 0.04
Technology sharing 0.08 0.02 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.18 0.01
Mutual goal 0.03 0.05 0.12 0.17 0.10 0.03 0.12 0.20 0.12 0.13 0.11 0.06 0.09 0.11 0.17 1.59 0.11
Coordination 0.08 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.01 0.01 0.01 0.01 0.22 0.02
Supplier involvement 0.05 0.02 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.04 0.01 0.04 0.02 0.01 0.24 0.02
Risk reward 0.08 0.03 0.01 0.02 0.06 0.02 0.09 0.02 0.07 0.08 0.08 0.01 0.06 0.08 0.03 0.74 0.05
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Total
References
28
 Asif, M., Bruijn, E. J. D., Fisscher. O. A. M., & Steenhuis, H.(2008).
Achieving Sustainability Three Dimensionally. IEEE, conference
publication for Management of Innovation and Technology. ICMIT 2008.
4th IEEE International Conference, pp. 6-8.
 Christopher, Martin L. (1992), Logistics and Supply Chain Management,
London: Pitman Publishing.
 Cooper, Martha C. and Lisa M. Ellram (1993), Characteristics of Supply
Chain Management and the Implication for Purchasing and Logistics
Strategy, The International Journal of Logistics Management, Vol. 4, No.
2, pp. 3-6.
 Anon., 2001. Europes steelmakers get lean and green. Business Week 3720
(February 19), 1992.
 Stefan Seuring. , A review of modeling approaches for sustainable supply
chain management . Decision Support Systems 54 (2013) 1513-1520.
References
29
 J. A. Awuni and J. Du, Sustainable Consumption in Chinese Cities: Green
Purchasing Intentions of Young Adults Based on the Theory of Consumption
Values, Sustain. Dev., vol. 24, no. 2, pp. 124135, 2016.
 B. R. Bhardwaj, Role of green policy on sustainable supply chain
management., Benchmarking An Int. J., vol. 23, no. 2, pp. 456468, 2016.
C. A. Brandi, Sustainability Standards and Sustainable Development -
Synergies and Trade-Offs of Transnational Governance, Sustain. Dev., 2016.
 Jonathan D. Linton, Robert Klassen, Vaidyanathan Jayaraman  Sustainable
Supply Chain: An Introduction. J. Of Operation Management 25 (2007)
1075-1082.
Divesh Kumar , and Zillur Rahman, Sustainablity  Adoption Through buyer
Supplier Relation Across Supply chain. International Strategic Management
Review. Vol. 3,. pp.110-127 , 2015.
30

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critical factors related to buyer supplier reationship in sustainable supply chain management

  • 1. Mid Semester Thesis Progress Presentation On IDENTIFICATION OF CRITICAL FACTORS RELATED TO BUYER SUPPLIER RELATIONSHIP IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT UNDER THE GUIDANCE OF Dr. MANISH GUPTA Associate Professor, MED DEPARTMENT OF MECHANICAL ENGINEERING MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY,ALLAHABAD-211004 PRSENTED BY:- UPENDRA SINGH Reg.No. - 2016PR20 M.Tech. - 2nd YEAR 1
  • 2. CONTENTS : Objectives Plan of work Introduction Literature review Factor related to buyer-supplier relationship Implementation of ISM Implementation of AHP References 2
  • 3. Objectives 3 Critical factors identification for effective buyer- supplier relationship in sustainable supply chain management. To Evaluate and prioritize the effect of factors on buyer- supplier relationship in SSCM using AHP and ISM model. To Improve the supply chain performance of buyer- supplier relationship in sustainable supply chain management.
  • 4. 4 MONTH WORK DEC JAN FEB MARC H APR MAY Study of mathematical modelling Techniques related to supply chain Implementation of modelling Technique Comparison of result Rank the preference order Plan of Work
  • 5. Supply chain management Supply chain management is the managing flow of information through supply chain in order to attain the level of synchronization that will make it more responsive to customers needs while lowering costs. The main aim of supply chain management is to enhance sales of goods and services to the end customer while at the same time reducing both inventory and operating expenses. 5
  • 6. Sustainable supply chain management 6 The management of material, information and capital flow as well as cooperation among companies along the supply chain while taking the goal from three dimension of sustainable development, i.e. economic, environmental and social, into account which is derived from customer and stakeholder requirement. Three area of sustainable development-: Environmental Economic Social
  • 7. Literature Review 7 SR. NO TITLE AUTHOR YEAR 1 Buyersupplier relationships: derived value over two decades Regis terpend Robert B. Handfield. 2005 2 Effect of Buyer-Seller Relationship Structure On Firm Performance. RenGe Fontenot Richard P. Vlosky et.al 1997 3 Activity-based costing: effects of long-term buyer-supplier relationships Henrik Agndal Ulf Nilsson, 2007 4 Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework Divesh Kumar, Zillur Rahman. 2015
  • 8. 8 SR. NO PAPER TITLE AUTHOR YEAR 5 Buyer-seller relationships in business markets. Cannon, J. and Perreault, W. 1999 6 Sustainability to support end-to-end value chain: the role of supply chain management David J.Closs , Nathan Meachan. 2010 7 Sustainable supply chain practices: an empirical investigation on Indian automobile industry. P.R.C. Gopal, and Jitesh Thakkar. 2015 8 Evaluation of supplier capability and performance: A method for supply base reduction. Ashutosh Sarkara,, Prata K.J. Mohapatra. 2006
  • 9. 9 SR. NO PAPER TITLE AUTHOR YEAR 9 Buyer-Seller Relationships in Business Markets Joseph P. Cannon and William D. Perreault Jr 1999 10 Supplier development and buyer- supplier relationship strategies - a literature review Ilkk Sillanpa, Khuram Shahzad, Elina Sillanpa. 2015 11 Core issues in sustainable supply chain management a Delphi study Stefan Seuring, martin Muller. 2017 12 The evolution of buyer-supplier relationships:An historical industry approach. Jared Hansen. 2009
  • 10. 10 SR. NO PAPER TITLE AUTHOR YEAR 13 Role of buyer-supplier relationship and trust in organizational performance Inayatullah, Rakesh narain, Amar singh. 2012 14 Performance Measurement in Strategic Buyer-Supplier Relationships Benn Lawson. 2008 15 Evaluating buyer-supplier relationshipperformance spirals: A longitudinal study Chad W. Autry , Susan L. Golicic . 2010 16 Buyer-supplier relationships in supply chain Management: relationship, trust, supplier Involvement, and performance Jacques Verville and Nazim Taskin. 2012
  • 11. 11 Serial no. Critical factors related to buyer- supplier relationship References 1 Trust [1],[2],(4),[7],[13],[16] 2 Performance [2],[3],[13],[15],[16] 3 Cooperation [1],[4],[5],[13] 4 Real time information sharing [6],[8],[10], (13] 5 Collaboration [1],[3],[4],[10] 6 Commitment [2],[4],[9],[13] 7 Communication [2],[13],[14] Critical factors related to buyer- supplier relationship
  • 12. 12 8 Risk sharing [6],[7],[13] 9 Satisfaction [2],[4],[12] 10 Knowledge sharing [10],[13] 11 Technology sharing [4],[5] 12 Mutual goal [5],[13] 13 Coordination [5],[13] 14 Supplier involvement [10],[16] 15 Risk& Rewards [10]
  • 13. Interpretive Structural Modeling(ISM) 13 Interpretive Structural Modeling is used for identifying and summarizing relationship among specific variables, which define a problem or an issues. It is an interactive learning process. To identify rank and variables. To establish the interrelationship among the variables
  • 14. 14 Identified the factors Literature review Expert Opinion Establish contextual relationship between variable Develop the SSIM Develop the Reachability matrix Partition the Reachability Matrix into different level Develop the diagraph Remove the Transitivity from diagraph Construct the model Step of ISM methodology
  • 15. Structural Self Interaction Matrix(SSIM) 15 ISM methodology suggests the use of the expert opinions based on various management techniques such as brain storming, nominal group technique, etc. in developing the contextual relationship among the variables, Four symbol are used to denote the direction of relationship between the variables. V : Criterion for i leads to criterion j A : Criterion for j leads to criterion i X : Criterion for i leads to criterion j and j leads to criterion i O : No relationship i and j
  • 16. Reachability matrix 16 If the (i, j) entry in the SSIM is V, then the (i, j) entry in the reachability matrix becomes 1 and the (j, i) entry becomes 0; If the (i, j) entry in the SSIM is A, then the (i, j) entry in the reachability matrix becomes 0 and the (j,i) entry becomes 1; If the (i, j) entry in the SSIM is X, then the (i, j) entry in the reachability matrix becomes 1 and the (j, i) entry becomes 1; If the (i, j) entry in the SSIM is O, then the (i, j) entry in the reachability matrix becomes 0 and the (j, i) entry becomes 0;
  • 17. 17 Structural Self Interaction Matrix (SSIM) Critical Factors Risk&reward Supplier involvement Coordination Mutualgoal Technologysharing Knowledgesharing Satisfaction Risksharing Communication Commitment Collaboration RealtimeInformation sharing Cooperation Performance Trust Trust O V O O O V V X A V O O X O Performance A V V X V X A A V A V A O Cooperation O V A V O O V V V O V O Real time Information sharing O V A O O X O X A X X Collaboration O X V V X V O V O X Commitment O X A O A X O V V Communication O X V V O V V A Risk sharing V O O V O O V Satisfaction O O O V O O Knowledge sharing O O X A A Technology sharing O V O O Mutual goal O V X Coordination O A Supplier involvement O Risk reward
  • 18. Critical Factors Trust Performance Cooperation Real TimeInformation sharing Collaboration Commitment Communication Risksharing Satisfaction Knowledge sharing Technology sharing Mutualgoal Coordination Supplier involvement Risk&Reward Trust 1 0 1 0 0 1 0 1 1 1 0 0 0 1 0 Performance 0 1 0 0 1 0 1 0 0 1 1 1 1 1 0 Cooperation 1 0 1 0 1 0 1 1 1 0 0 1 0 1 0 Real time Information sharing 0 1 0 1 1 1 0 1 0 1 0 0 0 1 0 Collaboration 0 0 0 1 1 1 0 1 0 1 1 1 1 1 0 Commitment 0 1 0 1 1 1 1 1 0 1 0 0 0 1 0 Communication 1 0 0 1 0 0 1 0 1 1 0 1 1 1 0 Risk sharing 1 1 0 1 0 0 1 1 1 0 0 1 0 0 1 Satisfaction 0 1 0 0 0 0 0 0 1 0 0 1 0 0 0 Knowledge sharing 0 1 0 1 0 1 0 0 0 1 0 0 1 0 0 Technology sharing 0 0 0 0 1 1 0 0 0 1 1 0 0 1 0 Mutual goal 0 1 0 0 0 0 0 0 0 1 0 1 1 1 0 Coordination 0 0 1 1 0 1 0 0 0 1 0 1 1 0 0 Supplier involvement 0 0 0 0 1 1 1 0 0 0 0 0 1 1 0 Risk & reward 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 Initial Reachability Matrix 18
  • 19. 19 Final Reachability Matrix Critical Factors Trust Performance Cooperation Realreal TimeIinformation sharing Collaboration Commitment Communication Risksharing Satisfaction Knowledge sharing Technology sharing Mutualgoal Coordination Supplier involvement Risk&Reward Trust 1 1* 1 1* 0 1 0 1 1 0 0 0 1* 1 0 Performance 1* 1 1* 0 1 1* 1 0 1 1 1 1 1 1 1* Cooperation 1 1* 1 1* 1 0 1* 1 1 0 0 1 1* 1 1* Real time Information sharing 0 1 0 1 1 1 1 1 1* 1 0 0 1* 1 0 Collaboration 1* 0 0 1 1 1 0 1 1* 1 1 1 1 1 1* Commitment 0 1 0 1 1 1 1 1 0 1 0 1* 0 1 0 Communication 1 1* 0 1 0 0 1 0 1 1 0 1 1 1 1* Risk sharing 1 1 0 1 0 1* 1 1 1 0 1* 1 0 0 1 Satisfaction 0 1 0 0 1* 0 0 0 1 0 0 1 0 1* 0 Knowledge sharing 0 1 1* 1 0 1 0 1* 0 1 0 0 1 0 1* Technology sharing o 1* 0 0 1 1 1* 0 0 1 1 1* 0 1 1* Mutual goal 0 1 0 1* 0 0 0 0 1* 1 1* 1 1 1 0 Coordination 0 1* 1 1 0 1 1* 0 1* 1 0 1 1 0 1* Supplier involvement 1* 0 0 0 1 1 1 0 1* 0 0 1* 1 1 0 Risk& reward 1* 1 0 0 0 0 0 0 0 0 0 0 1* 0 1
  • 20. 20 Factor s Reachability set Antecedent set Intersection set Level 1 1,2,3,4,6,8,9,13,14,15 1,2,3,5,7,8,14 1,2,3,8,14 V 2 1,2,3,5,6,7,9,10,11,12 ,13,14,15 1,2,3,4,6,7,8,9,10 ,12,13,15 1,3,2,6,7,9,10,12 ,13,15 VI 3 1,2,3,4,5,7,8,9,12,14, 15 1,3,10,12,13,15 1,3,12,15 V 4 2,4,5,6,7,8,9,10,13,14 1,3,4,5,6,7,8,10,1 2,13 4,8,10,13 IV 5 1,4,5,6,8,9,10,11,12,1 3,14,15 2,3,4,5,6,9,11,14 4,5,6,9,11,14 VI 6 2,4,5,6,7,8,10,12,14 1,2,4,5,6,8,10,11, 13,14 2,4,5,6,8,10,14 IV 7 1,2,4,7,9,10,12,13,14, 15 2,3,4,6,7,8,11,13, 14 2,4,7,13,14 IV Partition level for Reachability Matrix
  • 21. 21 Factor s Reachability set Antecedent set Intersection set Lev el 8 1,2,4,6,7,8,9,11,12 1,3,4,5,6,8,10 1,4,6,8 IV 9 2,5,9,12,14 1,2,3,4,5,7,8,9,12, 13,14 2,5,9,12,14 II 10 2,3,4,6,8,10,13,15 2,3,4,5,6,7,10,11,1 2,13 2,3,4,6,10,13 V 11 5,6,7,10,11,12,14,15 2,5,8,11,12 5,11,12 VI 12 2,4,10,11,12,13,14 2,3,5,6,7,8,9,11,12, 13,14 11,12,13,14 VI 13 2,3,4,6,7,9,10,12,13,1 5 1,2,3,4,5,7,10,12,1 3,14 3,4,7,10,12,13 V 14 1,5,6,7,9,12,13,14 1,2,3,4,5,6,7,9,11,1 2,14 1,5,6,7,12,14 III 15 1,2,13,15 1,2,3,5,7,8,10,11,1 3,15 1,2,13,15 I
  • 22. 22 Fig.1: Diagraph of initial reachability matrix
  • 23. 23 Analytic hierarchy process (AHP) is one of multi criteria decision making method that was originally developed by Prof Thomas L. Saaty. In short, it is a method to derive ratio scales from pair comparisons, Checking the consistency ratio of every pair- wise comparison to check the consistency of the subjective judgments. Analytical Hierarchy Process Scale Definition Judgments of preferences 1 Equal Importance Both activities have equal importance 3 Moderate importance Judgments slightly favour one activity over another 5 Strong importance Judgment strongly favour one activity over another 7 Very strong importance An activity is favoured very strongly over another 9 Extreme importance An activity is favoured Extremely over another Scale of relative preference to pair wise comparison
  • 24. 24 Check CR If CR<0.1 Define the objective and goal Identified the factors To make the pair wise comparison Formation of comparison matrix Calculate the priority vector Flowchart for Analytic hierarchy Analytic hierarchy process (AHP) yes No
  • 25. Consistency ratio 25 The consistency ratio (CR) computation formula is: CR = Consistency Index (CI) / Random Consistency Index (RI). Ax = 了 max X, where A is denoted as the pair-wise comparison matrix and X as row averages, CI can be calculated by: CI= (了 max n)/ (n-1) (n represents the number of criteria) Then the corresponding value of RI is found in the Saatys table below: N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 RI 0 0 0.5 8 0.9 0 1.1 2 1.2 4 1.3 2 1.1 4 1.4 5 1.4 9 1.5 1 1.4 8 1.5 6 1.5 7 1.5 9 Using the responding RI found in the above table, we can receive the consistency ratio CR = CI/RI. If the CR value is less than 0.1, then we say the judgments are consistent and acceptable.
  • 26. 26 Pair-wise comparison of critical factors Critical Factors Trust Performance Cooperation Real TimeInformation sharing Collaboration Commitment Communication Risksharing Satisfaction Knowledgesharing Technologysharing Mutualgoal Coordination Supplier involvement Risk&Reward Trust 1.00 3.00 5.00 3.00 7.00 3.00 7.00 3.00 5.00 9.00 3.00 9.00 7.00 5.00 3.00 Performance 0.33 1.00 5.00 3.00 7.00 3.00 7.00 3.00 5.00 5.00 9.00 3.00 9.00 7.00 5.00 Cooperation 0.20 0.20 1.00 0.33 5.00 0.33 5.00 0.33 3.00 3.00 7.00 0.33 7.00 5.00 3.00 Real time Information sharing 0.20 0.33 3.00 1.00 5.00 0.33 5.00 0.33 5.00 3.00 7.00 0.33 7.00 7.00 3.00 Collaboration 0.14 0.14 0.20 0.20 1.00 0.20 3.00 0.20 0.33 0.33 5.00 0.20 3.00 3.00 0.33 Commitment 0.33 0.33 3.00 3.00 5.00 1.00 7.00 3.00 5.00 5.00 9.00 3.00 9.00 7.00 5.00 Communication 0.14 0.14 0.20 0.20 0.33 0.14 1.00 0.20 0.33 0.33 3.00 0.14 3.00 3.00 0.20 Risk sharing 0.33 0.33 3.00 3.00 5.00 0.33 5.00 1.00 5.00 3.00 9.00 0.33 7.00 7.00 3.00 Satisfaction 0.20 0.20 0.33 0.20 3.00 0.33 3.00 0.20 1.00 0.33 5.00 0.20 5.00 3.00 0.33 Knowledge sharing 0.10 0.20 0.33 0.33 3.00 0.20 3.00 0.33 3.00 1.00 5.00 0.20 5.00 5.00 0.33 Technology sharing 0.33 0.11 0.14 0.14 0.20 0.11 0.33 0.11 0.20 0.20 1.00 0.11 0.33 0.33 0.14 Mutual goal 0.11 0.33 3.00 3.00 5.00 0.33 7.00 3.00 5.00 5.00 9.00 1.00 7.00 7.00 5.00 Coordination 0.33 0.11 0.14 0.14 0.33 0.11 0.33 0.14 0.20 0.20 3.00 0.14 1.00 0.33 0.20 Supplier involvement 0.20 0.14 0.20 0.14 0.33 0.14 0.33 0.14 0.33 0.20 3.00 0.14 3.00 1.00 0.20 Risk reward 0.33 0.20 0.33 0.33 3.00 0.20 5.00 0.33 3.00 3.00 7.00 0.20 5.00 5.00 1.00 Total 4.30 6.78 24.89 18.03 50.20 9.77 59.00 15.33 41.40 38.60 85.00 18.34 78.33 65.67 29.74
  • 27. 27 Normalized matrix of critical factors Critical Factors Trust Performance Cooperation Real TimeInformation sharing Collaboration Commitment Communication Risksharing Satisfaction Knowledgesharing Technologysharing Mutualgoal Coordination Supplier involvement Risk&Reward Total Average Trust 0.23 0.44 0.20 0.17 0.14 0.31 0.12 0.20 0.12 0.23 0.04 0.49 0.09 0.08 0.10 2.95 0.20 Performance 0.08 0.15 0.20 0.17 0.14 0.31 0.12 0.20 0.12 0.13 0.11 0.16 0.12 0.11 0.17 2.26 0.15 Cooperation 0.05 0.03 0.04 0.02 0.10 0.03 0.09 0.02 0.07 0.08 0.08 0.02 0.09 0.08 0.10 0.89 0.06 Real time Information sharing 0.05 0.05 0.12 0.06 0.10 0.03 0.09 0.02 0.12 0.08 0.08 0.02 0.09 0.11 0.10 1.11 0.07 Collaboration 0.03 0.02 0.01 0.01 0.02 0.02 0.05 0.01 0.01 0.01 0.06 0.01 0.04 0.05 0.01 0.36 0.02 Commitment 0.08 0.05 0.12 0.17 0.10 0.10 0.12 0.20 0.12 0.13 0.11 0.16 0.12 0.11 0.17 1.84 0.12 Communication 0.03 0.02 0.01 0.01 0.01 0.02 0.02 0.01 0.01 0.01 0.04 0.01 0.04 0.05 0.01 0.28 0.02 Risk sharing 0.08 0.05 0.12 0.17 0.10 0.03 0.09 0.07 0.12 0.08 0.11 0.02 0.09 0.11 0.10 1.32 0.09 Satisfaction 0.05 0.03 0.01 0.01 0.06 0.03 0.05 0.01 0.02 0.01 0.06 0.01 0.06 0.05 0.01 0.48 0.03 Knowledge sharing 0.02 0.03 0.01 0.02 0.06 0.02 0.05 0.02 0.07 0.03 0.06 0.01 0.06 0.08 0.01 0.56 0.04 Technology sharing 0.08 0.02 0.01 0.01 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.01 0.01 0.18 0.01 Mutual goal 0.03 0.05 0.12 0.17 0.10 0.03 0.12 0.20 0.12 0.13 0.11 0.06 0.09 0.11 0.17 1.59 0.11 Coordination 0.08 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.04 0.01 0.01 0.01 0.01 0.22 0.02 Supplier involvement 0.05 0.02 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.04 0.01 0.04 0.02 0.01 0.24 0.02 Risk reward 0.08 0.03 0.01 0.02 0.06 0.02 0.09 0.02 0.07 0.08 0.08 0.01 0.06 0.08 0.03 0.74 0.05 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Total
  • 28. References 28 Asif, M., Bruijn, E. J. D., Fisscher. O. A. M., & Steenhuis, H.(2008). Achieving Sustainability Three Dimensionally. IEEE, conference publication for Management of Innovation and Technology. ICMIT 2008. 4th IEEE International Conference, pp. 6-8. Christopher, Martin L. (1992), Logistics and Supply Chain Management, London: Pitman Publishing. Cooper, Martha C. and Lisa M. Ellram (1993), Characteristics of Supply Chain Management and the Implication for Purchasing and Logistics Strategy, The International Journal of Logistics Management, Vol. 4, No. 2, pp. 3-6. Anon., 2001. Europes steelmakers get lean and green. Business Week 3720 (February 19), 1992. Stefan Seuring. , A review of modeling approaches for sustainable supply chain management . Decision Support Systems 54 (2013) 1513-1520.
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