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Kuala Lumpur, Malaysia
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Why Blue Ocean Strategy?
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in todays overcrowded industries, competing head-on results
in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success,
W. Chan Kim and Ren辿e Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
