Why Blue Ocean Strategy?
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today鈥檚 overcrowded industries, competing head-on results
in nothing but a bloody 鈥渞ed ocean鈥� of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success,
W. Chan Kim and Ren茅e Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
