Having experience in business consulting / analytics / data mining / CRM in Retail, Energy and Utilities. Highly focused on data driven business actions.
Currently responsible for analytics project delivery, pre-sales , client engagementS, project management for leading retail clients in emerging and developed markets.
Specialties:
* Customer and Loyalty Analytics - Marketing actions based on customer insights, and predictive modeling
* Customer Segmentation & Profiling - Clustering, classification trees, discriminant analysis
* Assortment Planning - Basket analysis, Discrete Choice modeling, Conjoint analysis
* Pricing and Promotion analysis
* Data management, BI tools
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