Personal Information
Organization / Workplace
Vietnam Vietnam
Occupation
Research Executive
Industry
Education
About
Capturing genuine interest in marketing research, Vu has gained solid knowledge of Vietnamese consumers across different sectors, specifically including Food and Beverage, FMCGs, Banking and Finance, and Tobacco industries.
His experience in Qualitative Research spans across:
Definition (Segmentation, Positioning, Equity)
Shopper (Path to purchase, pack development)
Innovation (Concept development and fine-tuning)
Discovery (Gap Identification, U&A, Consumer Understanding)
Communication ( TV Ads, STBs, Below & Above the line marketing activities)
Key accounts : Nestle, Nestle Professional, Philip Morris, etc.
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