Exposure to a large range of studies (both consumer and B2B): U&A, Brand assessment, segmentation, customer satisfaction, assessment/ testing studies (concept, script, mood board, storyboard, finished ad).
My main responsabilities are as follows:
- taking action after receiving the client's brief: composing the discussion guide (focus group or in-depth interview)
- client service activities: being responsible for maintaining communication with the client during the duration of the project (establishing the timing, the materials needed to be tested etc)
- moderating tasks: Focus groups, in-depth interviews, etnographies, assisted shopping
- the responsability of delivering the final r...