Associate Director, Digital Optimization Lead at UBS Investment Bank
Industry
Advertising / Marketing / PR
About
Very excited to be speaking at eMetrics Boston in a couple weeks!
A/B Testing from the Ground Up:
How do you get from zero to hero? Valerie shares her A/B split testing journey from the very beginning and walks through her experience with research, convincing, tool selection, implementation and the occasional bump in the road. Learn how A/B testing gets started and how you can make the most of it with the help of a Digital Analytics Round Table and a Hypothesis Library.
http://www.emetrics.org/boston/2014/emetrics-tech/#620
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