Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Data driven, creative product person & growth hacker. Game changer. Thinker. Enabler. Galvanizer. Presently building product @Tile, an IoT startup.
Industry
Technology / Software / Internet
About
I advise growth minded companies and leaders on user acquisition, engagement and virality strategies.
A market nuance aware product innovator, I look at promise in emerging technologies, markets and segments to bring viable ideas to life with experiment driven product development. I like to frame and solve big, hard problems and build teams around them.
Nature of problem spaces I have studied, modeled & formulated:
- user optimization & segmentation
- ad quality thresholds
- user acquisition channel attribution
- paid search acquisition funnel, namely the cold start problem and the "leaky bucket"
- ad relevance
- intent signal strength in personalization algorithms
- search query inten...
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