Industrial designer, Head of the Sustainability Department at IED Madrid, she also teaches in different Design schools.
Victoria de Pereda graduated in Fine Arts from UCM (Universidad Complutense de Madrid), specialized in Design. She moved to Milan in 1989 where she graduated in industrial design, at the IED, and worked as an independent designer at several design studios. In 1995 she established her own studio in Madrid where she continued her work and collaborations as industrial designer (IEI, Babin Iberbaby, Telef贸nica, Tiempo/BBDO, Coydis y Fredigoni). In 1998 she started working at IED Madrid, and from 2004 to 2010 she was director of the Design School. During this period, the S...
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