Joined as a senior member of the Product Marketing team to start a vertical marketing practice focusing on key target verticals including banking, financial services, insurance, retail and communications.
Build a team of high performing product marketers
Deliver vertical market analysis based on industry trends, customer pain points and competitive dynamics
Define vertical-specific positioning and messaging
Create external facing content including presentations, videos, infographics, blogs, whitepapers, points of view and more
Evangelize [24]7 solutions at industry specific conferences and customer events
Enable sales with content and training
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